Serensynth Labs Pvt Ltd
Website:
serensynthlabs.com
Job details:
Quick Commerce Performance Marketing Specialist
Serensynth Labs Pvt. Ltd. | Pune District, Maharashtra | Full-time · On-site
CTC: ₹4–9 LPA (Based on experience & skills)
About Serensynth Labs
Serensynth Labs is a DPIIT-recognised, Pune-based growth consultancy built for one thing: making brands win on quick commerce.
Role Overview
You will plan, execute and optimise performance marketing campaigns across quick-commerce and other platforms
What the day-to-day looks like:
- Build, launch and optimise campaigns across quick-commerce platform ad consoles, marketplace ads and Meta Ads (via CPAS)
- Analyse campaign data daily bids, budgets, keywords, placements, SOV, RoAS and contribution margin and act on it
- Build and present performance reports to internal stakeholders and brand partners
- Coordinate with brand partners on promotions, pricing and offer construction
- Ensure every campaign adheres to platform guidelines and brand standards
- Monitor competitor activity, keyword movement and category shifts
- Test new growth strategies and feed learnings back into SerenSynth's integrated quick-commerce playbook
Non-Negotiable Requirements
Please do not apply unless you meet all of the following. Applications that do not meet these criteria will not be reviewed.
- Prior hands-on experience managing a D2C or quick-commerce brand. This is mandatory — agency-side or brand-side both count, but the experience must be direct and hands-on.
- You have personally drafted, executed and delivered proven results in performance marketing for D2C / e-commerce / quick-commerce brands. You must be able to talk through the campaigns you built, the decisions you made and the numbers you moved.
- You have run Meta Ads yourself, and you have working knowledge and practical experience of CPAS (Collaborative Performance Advertising Solutions).
- You have executed campaigns on quick-commerce platform ad consoles and/or marketplace ads (Blinkit, Instamart, Zepto, Amazon, Flipkart).
- You can work on-site in Pune Post 3 Months. Remote for the first 3 months.
Qualifications
- Experience in quick commerce, e-commerce or digital retail
- Strong analytical skills — interpreting campaign metrics, forecasting performance and optimising ROI
- Clear, professional communication for cross-functional collaboration and stakeholder reporting
- Sales and growth mindset, with a track record in performance-driven campaigns and conversion optimisation
- Familiarity with digital advertising platforms (Meta, Google, marketplace ads) and attribution models
- Ability to manage multiple campaigns simultaneously and adapt to a fast-moving retail environment
Additional Requirements
- Comfort working in spreadsheets at depth — pivots, cohort views, margin math
- Understanding of quick commerce as a search-driven discovery channel, and why keyword and share-of-voice strategy differs from conventional e-commerce
- Awareness of how serviceability, dark-store footprint, stock availability and listing quality directly affect ad performance
- Ability to translate raw campaign data into a clear point of view that a brand founder or category head can act on.
Why Join Serensynth?
Quick Commerce is evolving fast, and specialised talent in this space is still rare.
At Serensynth, you'll work directly on scaling brands, campaigns and growth challenges - not just launch ads and report ROAS. You'll build hands-on expertise in Quick Commerce, Marketplace Advertising and Performance-Led Growth while seeing the direct impact of your work.
Click on Apply to know more.
