Intent Farm - Performance Marketing Agency
Website:
intentfarm.com
Job details:
About UsIntent Farm is a performance marketing agency built for high-growth digital brands.
We scale businesses profitably through sharp ad creatives, data-driven strategies, and full-funnel execution across Meta, Google, Amazon, and more.
As a Meta Badged Partner, Google Premier Partner and Amazon Verified Partner - highest levels of partnership - we’re recognized for our expertise, consistent performance, and strategic impact. Our campaigns don’t just spend budgets—they build real, sustainable growth.
Over the past years, we’ve worked with 100+ brands across D2C, BFSI, B2B, healthcare, and retail—delivering results that stand out in crowded markets. Whether it’s boosting ROAS, entering new markets, or unlocking creative breakthroughs, we drive outcomes that matter.
Intent Farm is part of The Walnut Folks Group—alongside Confluencr (influencer marketing) and Kalakaaar (talent management). With 100+ team members across Mumbai and Bangalore, we’re one of India’s only integrated digital groups that connects content, creators, and conversion at scale.
Job DescriptionWe’re looking for someone to join our Marketplace team with hands-on experience in managing paid advertising across Quick Commerce platforms like Blinkit, Zepto, Swiggy Instamart, BigBasket Now, and similar ecosystems.
This role is focused on driving revenue growth, visibility, and profitability for multiple brands through structured, performance-led ad strategies.
Responsibilities
- Lead and manage paid advertising across Quick Commerce platforms
- Develop platform-specific strategies to increase revenue and category share
- Handle end-to-end campaign management for multiple brands simultaneously
- Optimize campaigns for ROAS, sales velocity, contribution margins, and profitability
- Monitor and improve key metrics including CTR, CVR, CPC, ad-attributed sales, and organic uplift
- Identify scaling opportunities through deep data analysis and smart budget allocation
- Build structured launch frameworks for new SKUs to drive rapid discovery and ranking
- Generate daily, weekly, and monthly performance reports with clear business insights
- Stay updated on algorithm shifts, bidding models, and new ad formats, and implement cutting-edge strategies
Requirements
- 2-4 years of hands-on experience managing paid ads on Quick Commerce platforms / Marketplace platforms
- Experience in a performance marketing agency setup will be a strong advantage
- Proven ability to handle multiple accounts simultaneously
- Strong understanding of retail math, contribution margins, and growth levers
- High analytical ability and strong comfort with data (Excel proficiency required)
- Detail-oriented with strong ownership mindset
- Clear communication and stakeholder management skills
- Strong performance-driven mindset with a hunger to scale results
Why should you join us?
- In case you value the opportunity to work on real & challenging Marketing
problems
- In case you value high involvement from founders and learning from them
- In case you value having the autonomy to do things your way and not have to
worry about experimental failures
- In case you care about working alongside genuine, honest peers who will
have your back, no matter what
- In case you value contributing to the organization beyond your call of duty;
and getting handsomely remunerated for the extra effort
- In case you believe in always learning and want an environment which will
invest into your learning for the long term
- In case you want to work on the cutting edge of marketing problems and use
the most cutting tools and strategies
- In case you are looking for a place for the long term where you can keep
growing with the company (our first few hires from 5-6 years back, are still
with the company)
Why shouldn't you join us?
- In case you are looking for a product company, of course we aren't one
- In case you are looking for a very very structured corporate environment
where everyone is extremely clear on their role and ONLY has to do that. We
thrive as a bootstrapped company and hence like to be nimble about changes
and whatever is needed to be done to get ahead
- In case you are looking for the top bracket pay in the industry - we are not the
one for you. You may find hyper funded startups who can do that for you.
Perks & Benefits:
- Flexible Work Culture
- We focus on outcomes, not rigid rules. You’ll have the autonomy to manage your work, with a culture built on trust and accountability.
- Health & Accident Insurance
- Your wellbeing matters to us. We provide comprehensive health and accident coverage to support you when it counts.
- Complimentary Meals
- Breakfast, lunch, and snacks are on us-so you can stay focused and energized throughout the day.
- Sports & Outdoor Activities
- From cricket matches to badminton games and monthly hikes, we keep things active with at least two sports events every month.
- Upskill with Us
- Get access to learning platforms like Udemy to continuously build your marketing and growth skillset.
- Performance Gets Rewarded
- We recognize and reward great work through regular incentives, quarterly and annual awards, and ongoing appreciation.
Click on Apply to know more.