Genix Entertainment
Website:
genixentertainment.com
Job details:
About Us
Genix Entertainment is a fast-growing digital marketing and performance-driven company specializing in brand growth through innovative marketing strategies. We help businesses scale their online presence with services including performance marketing, social media management, creative content production, branding, and marketplace advertising. Our team is passionate about delivering measurable results and creating impactful campaigns across digital platforms.
Job Overview
We are looking for a results-driven Quick Commerce Ads Expert to manage and optimize advertising campaigns across leading quick commerce platforms. The ideal candidate should have hands-on experience with sponsored ads, campaign optimization, product visibility, and performance marketing to drive sales and maximize return on ad spend (ROAS).
Key Responsibilities
- Plan, create, and manage advertising campaigns on quick commerce platforms such as Blinkit, Zepto, Instamart, BigBasket, and other marketplace platforms.
- Optimize sponsored product and display ad campaigns to maximize visibility and conversions.
- Monitor campaign performance and improve ROAS, CTR, CPC, and conversion rates.
- Conduct keyword research and competitor analysis to identify growth opportunities.
- Manage advertising budgets efficiently and ensure optimal spend allocation.
- Analyze sales data and campaign reports to generate actionable insights.
- Coordinate with creative and content teams to develop high-performing ad creatives.
- Track product performance and recommend promotional strategies.
- Stay updated with platform policies, advertising features, and industry trends.
- Prepare weekly and monthly performance reports with recommendations for improvement.
Required Skills
- Hands-on experience with advertising on Blinkit, Zepto, Instamart, BigBasket, or similar quick commerce platforms.
- Strong understanding of sponsored ads, bidding strategies, and campaign optimization.
- Knowledge of marketplace analytics and performance metrics.
- Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
- Strong analytical and problem-solving skills.
- Excellent communication and coordination abilities.
- Ability to manage multiple campaigns simultaneously.
Qualifications
- Bachelor's degree in Marketing, Business, Commerce, or a related field.
- 1–3 years of experience in Quick Commerce Advertising, Marketplace Advertising, or Digital Performance Marketing.
- Experience with e-commerce or FMCG brands will be an added advantage.
Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Sales Growth
- Conversion Rate
- Click-Through Rate (CTR)
- Cost Per Click (CPC)
- Advertising Cost of Sales (ACoS)
- Product Visibility and Ranking
- Customer Acquisition
Preferred Candidate
- Data-driven mindset with strong analytical skills.
- Self-motivated and capable of working in a fast-paced environment.
- Detail-oriented with excellent campaign management abilities.
- Passionate about e-commerce and quick commerce trends.
Click on Apply to know more.