Campaign Analyst

We are seeking a skilled and motivated Data Analyst - Campaign Analyst specializing in the Retail Sector. In this role, you will focus on analyzing retail marketing campaigns, generating actionable insights, and enabling our clients to make data-driven marketing decisions that enhance customer engagement, drive sales, and optimize performance.

• Campaign Performance Analysis: Conduct deep analysis of marketing campaigns to evaluate effectiveness, ROI, customer engagement, and overall impact.
• Data Collection and Preparation: Build and maintain clean, organized datasets using SQL, AWS Redshift, and Python to support analytical needs.
• Customer Insights: Develop insights on customer segmentation, purchasing patterns, and behavior to inform targeted marketing strategies.
•Dashboard Creation: Design and build dynamic dashboards and reports using advanced Excel and visualization tools for campaign performance tracking.
• Optimization and A/B Testing: Perform A/B tests and multivariate analyses to optimize campaign strategies and measure success.

*Collaboration: Work closely with the marketing and sales teams to align campaign insights with business goals and support data-driven decision-making.
• Data Documentation: Document processes and data flows for transparency and repeatability of campaign analyses.