SEO Specialist

We're looking for someone who can develop and implement effective strategies to boost website visibility and drive organic traffic. In this role, you'll lead keyword research, conduct technical audits, optimize content, and analyze performance to deliver measurable growth. Responsibilities Develop and execute comprehensive SEO strategies across our digital platforms, conducting in-depth keyword research, competitive analysis, and identifying opportunities for organic search improvement Perform technical SEO audits and website assessments, identifying and resolving potential issues related to site architecture, crawlability, indexing, and page performance to optimize search engine visibility Create and manage content optimization strategies, working closely with content teams to ensure all digital content is aligned with SEO best practices, incorporates targeted keywords, and meets search engine guidelines Monitor, analyze, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and other advanced SEO platforms, providing actionable insights and recommendations for continuous improvement Collaborate with cross-functional teams including marketing, web development, and content creation to implement SEO recommendations and ensure a holistic approach to digital strategy