Category Manager, PW (PhysicsWallah)

E-commerce Category Manager (Books Conversion) Location : Noida One Corporate Office Department: JNF Business Team ||E-commerce Employment Type: Full-Time Role Overview: We are seeking an experienced E-commerce Category Manager to drive book purchase conversions among our enrolled students and target audience. The ideal candidate will develop strategies to optimize the book sales funnel, enhance user engagement, and collaborate with various teams to achieve sales goals. Key Responsibilities: ● Develop and implement conversion optimization strategies for book sales. ● Collaborate with marketing and sales teams to create effective promotional campaigns. ● Analyze customer behavior and sales data to improve the purchase funnel. ● Monitor market trends, competitor strategies, and customer insights to enhance book offerings. ● Optimize website content, UI/UX, and digital touchpoints to improve conversion rates. ● Track KPIs and prepare performance reports for management. Qualifications & Skills: ● Bachelor's degree in Business, Marketing, E-commerce, or a related field. ● 3+ years of experience in e-commerce, publications, or book sales. ● Proven track record of driving product conversions and sales growth. ● Strong analytical skills with expertise in tools like Google Analytics, Excel, and CRM