Account Based Marketing Program Coordinator

Collaborate with and serve as a main point of contact for sales/pre-sales, sales enablement, marketing, and other teams (including external agencies and contractors) to ensure alignment on ABM strategies and objectives. Coordinate the day-to-day logistics of our ABM program, including tracking project timelines and deadlines in project management tooling (Asana), ensuring that all ABM initiatives stay on track and meet deadlines, and maintaining documentation (meeting notes, playbooks, best practices, work flows, etc.). Assist in managing ABM initiatives through Demand-base, including account list uploads, audience segmentation, personalization, and performance tracking. Assist sales/pre-sales teams by providing them access to the necessary resources, insights, and reports to support outreach efforts and account engagement. Work with the sales team to develop and maintain accurate account lists. Assist in coordinating campaigns, events and webinars that are part of the ABM strategy. Assist in the coordination, management, tracking and distribution of ABM-related content and creative assets to ensure personalized content is delivered according to plan. Organize and host internal meetings to align sales/pre-sales and marketing on target accounts, campaign timelines, and engagement results. Monitor and compile campaign performance data from Demand-base and other sources (agency reports, Salesforce, Marketo, Tableau, etc.), supporting regular status updates and dashboards, providing insights and KPI reporting. Help streamline ABM processes, workflows, and tools to improve overall efficiency and scalability. Stay current on ABM trends, tools, and Demand-base features to support campaign effectiveness and ongoing learning.

Pushpay provides software as a service (SaaS) solutions that help organizations in the faith, education, and nonprofit sectors connect with their communities. Their products utilize mobile technology to enhance engagement and facilitate donations, making it easier for churches, schools, and charities to strengthen their community bonds. Pushpay operates on a subscription-based model, which means clients pay recurring fees for access to their services. This approach allows Pushpay to generate consistent revenue while focusing on growth and continuous improvement in their offerings.