Paid Media (Kolkata)

Job Overview

This role involves supporting the planning, execution, analysis, and optimization of paid media campaigns across digital platforms. The position requires a blend of analytical thinking, attention to detail, and strong coordination skills to manage campaign activities, track performance metrics, and collaborate with cross-functional teams. A successful candidate will demonstrate a strong interest in digital marketing, data-driven decision-making, and strategic execution.

Key Responsibilities

Campaign Management & Coordination:

Assist in planning, launching, and optimizing digital advertising campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, and more. Ensure timely execution and adherence to project timelines and goals.

Data Analysis & Reporting

Monitor campaign performance, interpret key metrics, and identify trends or opportunities for improvement. Contribute to the preparation of regular performance reports and actionable insights.

Budget Tracking & Optimization

Support in managing campaign budgets by tracking spends, ensuring efficient allocation, and aligning with performance objectives. Assist with financial documentation and reporting.

Creative & Content Collaboration

Work closely with creative teams to coordinate the development of ad assets. Support testing strategies such as A/B testing to improve ad engagement and effectiveness.

Audience & Keyword Research

Conduct market research to help define audience segments and identify high-performing keywords. Assist in shaping targeting strategies that align with campaign goals.

Competitor & Industry Analysis

Monitor competitor campaigns and stay informed about digital marketing trends and industry benchmarks to inform campaign strategy.

Client & Stakeholder Communication

Act as a point of contact for campaign updates, data sharing, and coordination. Support internal and external communication by preparing presentations and status updates.

Team Support & Mentorship

Provide guidance and share best practices with junior team members. Encourage collaboration and support continuous learning within the team.

Qualifications

Bachelor's degree in Marketing, Business, Communications, or a related field

1-6 years of experience in digital marketing, paid media, or campaign management

Strong analytical mindset with proficiency in tools such as Excel, Google Analytics, or other ad platforms

Excellent organizational and communication skills

Familiarity with digital marketing tools, platforms, and campaign performance metrics

Certifications in platforms like Google Ads, Meta Ads, LinkedIn Ads, Bing Ads are a plus