Report

Brand Strategist

Min Experience

2 years

Location

Mumbai Metropolitan Region

JobType

full-time

About the job

Info This job is sourced from a job board

About the role

Job Title: Associate Business Manager - Brand Strategist

Department: Business Growth

Experience: 2–5 years

Key Responsibilities

Develop strategic brand positioning, messaging, and campaign direction rooted in cultural and consumer insights
Lead and contribute to new business pitches; distill research and data into compelling strategic narratives
Conduct primary and secondary research to uncover category and audience insights
Collaborate with creative, account management, and media teams to ensure strategic alignment across all deliverables
Craft clear, inspiring creative briefs that guide big-idea thinking and execution
Translate client goals and research findings into actionable brand and communication strategies
Manage multiple client relationships across varied industries (e.g., BFSI, FMCG, Auto, Pharma, etc.)
Deliver thought leadership on trends, consumer shifts, and category dynamics
Regularly review campaign performance and optimize strategy based on results and feedback

Requirements

Proven experience working on high-value brands or new business development
Strong portfolio of strategic deliverables (e.g., brand decks, research insights, creative briefs)
Exceptional written and verbal communication skills
Comfort working with data (quantitative and qualitative) to inform decisions
Proficiency in PowerPoint/Keynote and storytelling through decks
Highly collaborative and comfortable working in a fast-paced, creative environment

brand positioning

brand strategy

consumer insights

creative brief

data analysis

new business development

presentation

research

strategy