Website:
troothpaste.io
Job details:
Punjabi Content Writer (TROOTHPASTE) · Mohali / Chandigarh
Full-time | Mid-level | Content & Editorial | Punjab
About the role
We are looking for a creative and culturally rooted Punjabi Content Writer to join our team. You will craft original, compelling content in Punjabi that speaks authentically to our audience — across digital platforms, editorial channels, and brand communication.
This role is for someone who loves the Punjabi language, understands its cultural depth, and can write with clarity, warmth, and purpose.
What you will do
- Write original content in Punjabi for websites, blogs, social media, newsletters, and marketing campaigns
- Develop engaging articles, scripts, captions, and brand copy rooted in Punjabi culture and audience sensibilities
- Create content for social media platforms (Facebook, Instagram, YouTube) in Gurmukhi script
- Collaborate with the design and marketing teams to align written content with visual and campaign goals
- Edit and proofread content for grammatical accuracy, tone consistency, and cultural relevance
- Manage assigned content deliverables and meet editorial deadlines consistently
- Stay current with cultural trends, regional news, and language shifts within Punjabi-speaking communities
What you bring
- Native or near-native fluency in Punjabi with a strong command of the written Gurmukhi script
- 1–4 years of experience in content writing, journalism, copywriting, or a related creative field
- Deep understanding of Punjabi culture, idioms, dialects, and regional sensibilities
- Ability to write across tones — conversational, formal, journalistic, and creative — depending on the brief
- Strong self-editing skills and attention to detail
- Ability to work independently, manage multiple assignments, and deliver on time
Nice to have
- Background in journalism, mass communication, or Punjabi literature
- Experience writing for news media, OTT, or entertainment platforms
- Audio/video scriptwriting experience in Punjabi
- Prior work with regional or vernacular digital media brands
Role details
Experience: 3–5 years
Employment type: Full-time / Freelance
Work mode: On-site
Location: Punjab, India or Remote
What we offer
- Competitive salary commensurate with experience
- Opportunity to create culturally meaningful content at scale
- Collaborative team culture with room for creative ownership
- Growth opportunities into senior writing, editorial, or strategy roles
Click on Apply to know more.