Plan and Lead the Execution of the Regional and Key Countries Retail Plan, in conjunction with the Retail Design Manager
- Define, implement and oversee POS audits to ensure compliance, visibility excellence, and consistent brand execution.
- Set POS priorities by country and brand, aligned with regional strategy, distribution focus and commercial goals.
- Develop and manage the Permanent Visibility Plan, including budget ownership for installations, renewals, and upgrades.
- Lead the implementation of “Perfect Shelf” by each brand standards, defining required investments with Account Managers.
- Coordinate execution with Account Managers, Distributors, and HQ teams to ensure timely and high‑quality roll‑out across markets.
- Oversee logistics, production, deployment, invoicing, and billing processes related to retail assets and visibility.
- Drive a 365‑day animation plan for owned spaces in flagship stores to sustain brand impact and consumer engagement.
Lead Regional E‑Tailing Transformation, in conjunction with the E-Tailing Executive
- Define and drive the regional e‑tailing strategy across key e‑retail partners to elevate brand visibility, desirability, and performance.
- Establish and cascade clear guidelines for brand presentation, content quality, and promotional execution across e‑commerce platforms.
- Ensure availability, quality, and consistency of approved assets, imagery, product information, and storytelling, in line with brand standards.
- Monitor sell‑out performance and key e‑commerce KPIs, identifying growth opportunities and defining corrective and development action plans in collaboration with local teams.
Lead Consumer Experience, Services & Retail Education, in conjunction with the Education Manager
- Training Strategy & Retail Education
- Define and lead the regional training strategy and execution plan for Brand Representatives (BRs) and Beauty Consultants (BCs).
- Adapt and deploy global training guidelines, tools, and content at local level, ensuring brand consistency and market relevance.
- Build and manage the annual training and activity calendar aligned with commercial priorities and launches.
- Oversee training materials, logistics, travel organization, and budget control.
2. Consumer Experience & Brand Animation (365 Days)
- Define and Drive Experience Protocols (365 Days)
- Define and deploy Fragrance Discovery and Consumer Experience protocols for mono brand and multi brand environments.
- Build and execute annual and seasonal brand animation plans to maintain consumer engagement throughout the year.
- Prioritize experiential services and rituals, including tailored wrapping and gifting experiences, according to retail segment and brand positioning.
Audit and Track POS Performance
- Conduct regular POS audits to assess execution quality, visibility, compliance with brand guidelines, and consumer experience.
- Evaluate and prioritize POS networks and top retailers based on strategic relevance, performance, and growth potential.
- Provide structured feedback, insights, and recommendations to internal teams and distributors to continuously elevate execution standards.