CRO Copywriter

Collaborate with the top 1% of global talent—the brightest minds in e-commerce. Our team has a proven track record of multi-million-dollar product launches, award-winning customer experiences, and industry-leading results—offering you an unmatched environment for rapid professional growth. Ready to transform sleep industry content into a conversion powerhouse? We're looking for a Copywriter who lives and breathes CRO to lead our rapidly growing e-commerce brand's content initiatives. The Impact You'll Make Drive significant revenue with persuasive content that boosts conversions across digital channels Partner with CRO experts to turn data into words that convert browsers into buyers Shape the voice that helps Americans discover their perfect sleep solutions Your Day-to-Day Mission Write effective, conversion-focused copy for landing pages, emails, ads, and social media Turn customer insights into clear, action-driven messaging Work with CRO and marketing teams to run A/B tests and optimize copy performance Analyze metrics to refine copy and improve conversion rates Refresh existing content to increase engagement and results Collaborate with design and product teams to ensure copy enhances the user experience Keep up with CRO trends and techniques to maintain a competitive edge Deliver high-quality copy under tight deadlines, managing multiple tasks Focus on detail to ensure every word supports conversion goals What You Bring to the Table 3+ years of experience driving conversions through persuasive copywriting Deep knowledge of CRO best practices to shape impactful copy Track record of increasing conversion rates with data-driven copy optimization Strong ability to craft high-performing copy that delivers results Sharp analytical mindset for spotting and seizing optimization opportunities Understanding of US market preferences and buying behaviors Excellent written communication skills with a flair for clarity and persuasion in English Experience with digital marketing tools and platforms (e.g., Google Analytics, email systems) Ability to thrive under deadlines and handle multiple projects with ease

In just 7 years, Puffy has gone from a start-up to one of the top 5 mattress brands in the USA. Sold online and in 500+ locations across the United States and Canada, our luxury bedroom essentials are improving sleep health across North America - one award-winning mattress at a time. Our team has tripled in size since 2020 to become one of the most innovative e-commerce companies in the industry. We now have over 100 talented individuals from 18+ nationalities, split between two offices: our operations hub in LA and our e-commerce, marketing, and support divisions in Dubai.