Website:
Job details:
Location: Pune (Hybrid)
Experience: 1–2 years
About the Role
We’re looking to bring on a Publicist as we transition into a more structured, experiential, and culture-led approach to PR.
This role goes beyond traditional media outreach. It sits at the intersection of narrative building, brand positioning, and on-ground experiences across fashion and design.
What You’ll Work On
- Building and driving brand narratives, not just press coverage
- Planning and executing experiential moments: launches, previews, pop-ups, collaborations
- Developing media angles and editorial opportunities across fashion, design, and lifestyle
- Working closely with stylists, creators, and cultural stakeholders
- Managing outreach, follow-ups, and relationship building with intent
- Supporting brand positioning across India and global conversations
Who You Are
- 1–2 years of experience in PR / fashion / brand communications
- Understands fashion and design beyond surface trends
- Thinks in terms of ideas, not just execution
- Able to connect media, culture, and experience
- Proactive, organised, and editorial in approach
- Comfortable working in a hybrid, fast-moving environment
Why This Role
You’ll be part of building a new direction of PR that is design-led, experiential, and globally aware, working with brands across fashion, craft, and lifestyle.
If you’re interested in working at the intersection of fashion, culture, and experience, write to us at alefiya@turnoveranewleaf.in with your CV + relevant links.
Click on Apply to know more.