Website:
knallp.com
Job details:
Skills & Qualifications- Experience in digital publishing, SEO, website content management, or social media.
- Ability to review legal or professional content for structure, clarity, tone, readability, and editorial quality.
- Working knowledge of SEO, including keywords, meta descriptions, URL slugs, internal linking, on-page optimization, and performance tracking.
- Familiarity with WordPress or similar CMS platforms, Google Search Console, GA4, keyword tools, and social media analytics.
- Ability to convert long-form articles into social media posts, newsletter summaries, carousels, and short-form digital content.
- Strong coordination skills to work with lawyers, designers, website developers, SEO teams, and tech teams.
- Ability to manage content calendars, publication trackers, deadlines, approvals, and multiple content workflows.
- Prior experience in a law firm, legal publication, professional services firm, media platform, or content-led organization will be preferred.
- Detail-oriented, deadline-driven, digitally aware, and comfortable working in a professional law firm environment.
ResponsibilitiesLegal Publications & Content Pipeline Management
- Manage the end-to-end publication workflow for legal articles, blogs, case comments, legal updates, newsletters, and thought-leadership pieces.
- Coordinate with partners, associates, and internal teams for article drafts, revisions, approvals, publication timelines, and promotional roll-out.
- Maintain a structured content calendar covering website articles, newsletters, LinkedIn posts, campaign assets, and other digital content.
- Track each article from ideation to publication, including author follow-ups, editorial review, SEO preparation, design coordination, upload, and post-publication promotion.
- Build and maintain a content repository with article topics, authors, practice areas, keywords, URLs, publication dates, and performance indicators.
- Ensure that the publication pipeline remains consistent, timely, and aligned with the firm’s digital visibility goals.
Editorial Review & Quality Control
- Review legal articles for clarity, structure, flow, readability, grammar, formatting, repetition, and professional tone.
- Ensure that every article has a clear legal issue, proper factual context, logical sequencing, relevant analysis, and a meaningful conclusion.
- Identify gaps such as weak introductions, unclear issue framing, missing implications, excessive length, generic commentary, or lack of editorial sharpness.
- Work with lawyers to improve article presentation while preserving legal accuracy, author intent, and substantive legal positions.
- Ensure consistency in titles, headlines, subheadings, author bios, excerpts, meta descriptions, internal links, and formatting.
- Maintain the firm’s editorial standards across all published content.
- Avoid exaggerated, sensational, overly promotional, or casual language in legal publications.
- Develop and maintain an internal style guide for legal articles, newsletters, SEO copy, social media captions, and website content.
Website Content Management & Blogging
- Upload and publish legal articles, blogs, newsletters, practice updates, and related content on the firm’s website.
- Format content for clean digital readability, including headings, paragraph structure, internal links, categories, tags, author details, images, and page layout.
- Ensure that every published page is visually clean, technically correct, mobile-friendly, and aligned with the firm’s website presentation standards.
- Coordinate with the website or development team for page updates, formatting errors, broken links, CMS issues, redirects, indexing concerns, and content improvements.
- Regularly audit published content for formatting consistency, SEO hygiene, broken links, duplicate tags, outdated information, and user experience.
- Maintain a clean and updated database of published content, article links, authors, topics, and publication status.
SEO & Organic Visibility
- Prepare SEO titles, meta descriptions, URL slugs, focus keywords, tags, categories, excerpts, and schema-friendly content inputs where required.
- Conduct keyword research for legal topics, judgments, statutes, regulatory updates, practice areas, and search trends.
- Optimize articles for organic search while ensuring that the tone remains suitable for a law firm and does not appear keyword-stuffed or promotional.
- Improve internal linking between related articles, practice area pages, author pages, newsletters, and other relevant website sections.
- Monitor content performance through Google Search Console, Google Analytics, keyword tools, and other digital platforms.
- Track impressions, clicks, CTR, ranking movement, indexed pages, high-performing topics, and content gaps.
- Suggest new article ideas and content clusters based on search demand, legal developments, competitor visibility, and audience relevance.
- Support on-page SEO improvements, including headings, meta tags, image alt text, readability, content structure, and page-level optimization.
- Coordinate with the website team for technical SEO issues such as indexing, crawlability, redirects, page speed, sitemap updates, and broken links.
Social Media & Digital Distribution
- Manage the firm’s LinkedIn and other relevant social media platforms with a professional, consistent, and law-firm-appropriate tone.
- Convert long-form legal articles into refined social media captions, article announcements, short posts, carousel copy, and newsletter promotion content.
- Plan and execute content distribution across digital channels after each publication.
- Coordinate with designers for article banners, social media creatives, newsletter creatives, carousels, short videos, and campaign visuals.
- Ensure that social media communication supports the firm’s visibility, credibility, and thought-leadership positioning without sounding sales-driven.
- Maintain a social media calendar for articles, newsletters, firm updates, events, media mentions, and other approved content.
- Track engagement metrics such as reach, impressions, clicks, shares, comments, saves, follower growth, and post performance.
- Identify which topics, formats, and content types perform better with the firm’s target audience.
Newsletter Management
- Assist in planning, compiling, editing, and publishing the firm’s newsletters.
- Coordinate with lawyers and internal teams for article selection, cover stories, key legal updates, summaries, and final approvals.
- Prepare newsletter introductions, section headings, article summaries, links, captions, and promotional copy.
- Work with designers to ensure that newsletter layouts, covers, banners, and visual assets are polished and consistent.
- Support email/newsletter distribution, audience segmentation, mailing lists, and performance tracking where applicable.
- Maintain archives of all newsletters, issues, links, creatives, and publication dates.
Content Repurposing
- Repurpose long-form legal articles into multiple content formats such as LinkedIn posts, carousels, newsletter snippets, short summaries, web stories, and visual content briefs.
- Build content campaigns around key practice areas, legal themes, major judgments, regulatory updates, and newsletter releases.
- Ensure that each published article has a clear digital distribution plan across website, social media, newsletters, and other approved channels.
- Coordinate with designers and video teams to convert legal topics into clean, professional, and visually engaging digital assets.
- Support thought-leadership campaigns that improve the firm’s digital footprint and organic discoverability.
Send your CV with Subject Line: Application for Publishing Manager - [Your Full Name] to rakesh@knallp.com
We are an equal opportunity employer and strongly encourage applications from women and candidates from diverse backgrounds.
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