Woodpecker's Coffee trading House
Website:
woodpeckerscoffee.com
Job details:
Part-time PR Specialist (India) for a Botenz India.About the role
Woodpeckers coffee trading house is diversifying into other food products and we are looking for a proactive and well-connected Part-time PR Specialist based in India to support the launch and promotion of a fast-growing healthy food brand. This is a flexible role ideal for a Master’s student in Public Relations / Communications or a junior PR professional (1–2 years of experience) looking to build international brand experience.
Key Responsibilities- Develop and execute PR initiatives to build brand awareness in India
- Build and maintain relationships with lifestyle, health, fitness, and food journalists
- Secure media placements in top-tier and niche publications (digital and print)
- Identify and coordinate collaborations with influencers and micro-influencers
- Support product launches, press releases, and storytelling angles
- Monitor media coverage and prepare performance reports
- Track trends in the health & wellness space and suggest PR opportunities
Requirements- Based in India with a strong understanding of the local media landscape
- Degree (or currently pursuing a Master’s) in Public Relations, Communications, Journalism, or related field OR 1–2 years of experience in a PR agency or in-house PR role
- Existing media contacts in lifestyle / wellness / food is a strong plus
- Excellent written and verbal communication skills in English
- Self-driven, organized, and able to work independently
- Passion or interest in healthy lifestyle, nutrition, fitness, or wellness trends
What We Offer- Flexible part-time format (remote)
- Opportunity to work with an international brand entering the Indian market
- Freedom to propose ideas and shape local PR strategy
- Potential to grow into a long-term or full-time role
Nice to Have- Experience with health food, nutrition, or FMCG brands
- Understanding of influencer marketing in India
- Experience working with startups or international teams
Click on Apply to know more.