Website:
thefarstore.com
Job details:
Company Description
The F.A.R. Store was launched in 2023, born from a vision to bring India’s rich folk art traditions, tribal patterns, and craftsmanship into contemporary living. Dedicated to reviving traditional techniques with a modern design perspective, the company supports artisan communities while creating pieces that honor cultural heritage. Further The F.A.R. Store combines mindful material use and responsible practices with refined aesthetics. In a short time, it has become a beloved brand, celebrated by a community that values the delicate balance of tradition and modernity.
Role Description
This is a full-time on-site role for a Public Relations Specialist based in Mumbai. The Public Relations Specialist will be responsible for crafting and distributing press releases, maintaining relationships with media outlets, and building a positive public image for the brand. Additional responsibilities include being the POC for PR and social agency for seamless execution of day to day work, curatung first drafts of plans and content and executing the same. Further liasoning with diffrent organisational departments to address public inquiries, and supporting the overall marketing and branding initiatives of the company.
Qualifications
- Strong skills in Press Releases, Media Relations, and influencer outreach
- Strong connect with luxury, fahsion & lifestyle, retail and art and culture media
- Proven ability to foster and maintain relationships with media outlets
- Experience in crafting compelling brand narratives and public messaging
- Familiarity with communication tools and platforms used for PR management
- Bachelor's degree in Public Relations, Communications, Journalism, or a related field
- Interest in arts, culture, and craftsmanship is a plus
- Ability to work collaboratively in a team and handle on-site responsibilities
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