Public Relations Manager
Think Ink Communications
- Location
- Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- communication skills
- digital content
- PR campaigns
- project management
About the role
Think Ink Communications
Website:
thinkink-communications.com
Job details:
PR Manager - Lifestyle
Responsibilities
- Lead and manage multiple lifestyle brand accounts, ensuring seamless execution of PR campaigns.
- Ability to lead, manage, mentor and motivate the internal team while also working independently when required.
- Build and maintain strong relationships with clients, media, influencers, stylists, and other key industry stakeholders.
- Leverage an existing network across lifestyle, fashion, beauty, luxury, hospitality, wellness and F&B media to secure impactful coverage.
- Develop and execute integrated PR and communication strategies aligned with client objectives.
- Identify and drive relevant editorial, feature, trend, brand collaboration and influencer opportunities for clients.
- Plan and manage media events, press conferences, launches, influencer engagements and experiential activations.
- Research, write, proofread and distribute press releases, media pitches and other client communication.
- Liaise with clients and media on a daily basis, ensuring timely communication and relationship management.
- Handle media inquiries, interview requests and crisis communication when required.
- Monitor industry trends, competitor activity and emerging lifestyle conversations to provide strategic recommendations.
- Prepare regular client reports, campaign evaluations and attend client meetings.
Qualifications
- Bachelor's Degree in Public Relations, Communications, Journalism, Marketing or a related field.
- 5+ years of experience handling Lifestyle PR accounts, including sectors such as fashion, beauty, luxury, hospitality, food & beverage, wellness or consumer brands.
- Strong existing relationships with lifestyle editors, journalists, influencers and digital content creators.
- Excellent written and verbal communication skills with strong presentation abilities.
- Proven experience in developing and executing successful media relations and communication strategies.
- Strong organizational and project management skills with the ability to manage multiple clients simultaneously.
- Excellent networking, negotiation and relationship management skills.
- Creative thinker with strong ideation and storytelling abilities.
- Ability to work in a fast-paced environment and manage deadlines effectively.
- Proactive, detail-oriented and solution-driven with a positive attitude.
- Proficiency in Microsoft Office (PowerPoint, Word and Excel).
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