Company: Sorta Famous
Location: Andheri West, Mumbai
Department: Public Relations
Reports To: Account Director
About Sorta Famous
Sorta Famous is a PR, social media, and influencer marketing agency based in Andheri West.
Role Overview
We’re looking for a PR Manager to lead media relations strategy and execution for a portfolio of clients, manage a small team of PR executives, and serve as a senior point of contact for client communications and reputation management.
Key Responsibilities
* Own end-to-end PR strategy and execution for assigned client accounts
* Build and maintain strong relationships with journalists, editors, and media houses across print, digital, and broadcast
* Draft and pitch press releases, media notes, and story angles that land coverage
* Lead crisis communication and reputation management when needed
* Manage and mentor PR Executives, reviewing their pitches and media lists
* Present PR strategy, coverage reports, and results to clients directly
* Track media coverage and report on campaign performance and ROI
* Coordinate with the Social-Media and Influencer teams for integrated campaigns
* Stay on top of industry trends, journalist beats, and media landscape shifts
Requirements
* 5-8 years of experience in PR/communications, with at least 2 years in a managerial or team-lead capacity
* Agency background strongly preferred
* Strong existing media relationships across Indian print and digital outlets
* Excellent written and verbal communication skills
* Proven track record of securing high-quality media coverage
* Experience handling client-facing strategy conversations
* Ability to manage multiple accounts and deadlines simultaneously
What We Offer
* A fast-growing, high-energy PR and influencer marketing environment
* Growth path toward Senior PR Manager / Account Director