Website:
advitjewels.com
Job details:
Company Description
Rambhajo's, established in 1921 in Jaipur, Rajasthan, is a renowned heritage jewellery house specializing in exquisite Jadau (Polki), Kundan, Meena, Rosecut, and Fine Diamond jewellery. With over 105 years of excellence, Rambhajo's has served more than 1.15 million customers worldwide, building a reputation for authenticity, craftsmanship, and trust. Guided by the fourth generation of the Gilara family, each piece is handcrafted using only natural diamonds, pure gold, and traditional techniques blended with modern design. Rambhajo's continues to create timeless jewellery that embodies legacy, luxury, and innovation.
Key Responsibilities:
Public Relations Strategy
• Develop and execute PR strategies to enhance brand positioning
• Create brand visibility in fashion, lifestyle, luxury and business media
• Plan seasonal PR campaigns aligned with new collection launches and festive promotions
Media & Influencer Relations
• Build and maintain relationships with fashion editors, lifestyle journalists, bloggers and influencers
• Coordinate product placements in magazines, fashion shoots and digital features
• Manage celebrity endorsements and influencer collaborations
• Arrange media previews and exclusive brand showcases
Brand Launches & Events
• Plan and execute store launches, jewellery exhibitions, trunk shows and fashion events
• Coordinate press conferences and media interactions during product launches
• Represent the brand at trade shows and luxury exhibitions
Content & Communication
• Draft press releases, brand stories, speeches and corporate announcements
• Ensure consistent luxury brand messaging across all communication channels
• Collaborate with marketing and digital teams for integrated campaigns
Crisis & Reputation Management
• Handle sensitive communication issues and protect brand reputation
• Develop crisis communication strategies when required
Monitoring & Reporting
• Track media coverage, PR performance metrics, and brand mentions
• Prepare monthly PR performance reports
Qualifications
• Bachelor’s/Master’s degree in Public Relations, Communications, Marketing or related field
• Experience in drafting and managing press releases to effectively communicate brand messaging.
• Proven skills in media relations and building strong relationships with media professionals.
• Strong communication and interpersonal skills to convey messages effectively to diverse audiences.
• Proficiency in public relations and strategic communications to develop and execute impactful campaigns.
• 5 years of Experience as PR experience, in jewellery industry
• Strong network within fashion and lifestyle media
• Experience in managing celebrity/influencer partnerships
Click on Apply to know more.