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Job Description:
We are seeking a passionate and experienced Public Relations Manager – Fashion to lead
communications and media strategy for fashion and lifestyle clients. The ideal candidate will
have a strong network within the fashion media landscape and a deep understanding of the
fashion industry's trends, tone, and audience. This role involves spearheading high-impact
campaigns that elevate our clients’ presence across editorial, influencer, and digital
platforms.
Key Responsibilities:
● Fashion Media Relations & Thought Leadership: Build and maintain relationships
with fashion editors, stylists, influencers, and journalists; pitch trend-relevant stories;
secure impactful media placements in fashion and lifestyle publications.
● PR Strategy: Design and lead integrated PR campaigns that reflect each brand’s
aesthetic, positioning, and seasonal focus (e.g., launches, shows, collaborations).
● Event PR & Brand Showcases: Manage press previews, fashion events, pop-ups, and
brand activations; ensure strong media turnout and post-event coverage.
● Crisis Communication: Handle sensitive brand issues such as product recalls,
backlash, or influencer controversies with timely and strategic messaging.
● Content & Messaging: Craft compelling press releases, lookbooks, fashion bios, and
seasonal trend pitches tailored for media.
● Stakeholder Engagement: Act as a liaison between clients, designers, influencers,
stylists, and fashion journalists.
● Executive Communications: Support fashion founders and brand leaders with media
training, key message development, and interviews.
● Team Leadership: Guide a team of fashion PR executives, encouraging creativity,
strong execution, and industry insight.
● Performance Metrics & Reporting: Measure campaign effectiveness through media
impressions, sentiment analysis, and ROI.
● Budget Oversight: Oversee campaign budgets while maximizing visibility within
fashion media and events.
● Brand & Reputation Management: Position clients as trendsetters through
storytelling, collaborations, and strategic brand alignment.
Qualifications:
● 5+ years of public relations experience, with at least 2 years focused on the fashion,
beauty, or lifestyle sector.
● Strong media relationships with fashion publications.
● Proven success in leading PR for fashion events, product launches, and influencer
campaigns.
● Excellent storytelling, writing, and visual communication skills.
● Deep understanding of fashion trends, consumer behavior, and brand building.
● Confidence in high-pressure environments and client-facing interactions.
● Ability to juggle multiple brands and projects in a fast-paced, stylish setting.
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