Marketing Enablement Specialist

Excited to grow your career? Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. If you think that this opportunity is right for you, we encourage you to apply. We can't wait to see where your PTC experience takes you next. Role Overview: We're seeking a passionate, collaborative Enablement and Process Innovation Specialist with a focus on technology who thrives on exploring and implementing cutting-edge AI-driven solutions. In this role, you'll empower our teams to drive continuous learning across the marketing ecosystem, effectively utilize technology platforms, optimize processes, and adopt best practices to drive consistent, measurable outcomes. Key Responsibilities: Enablement Champion: Develop comprehensive training materials, including user guides and instructional videos, and lead engaging training sessions to ensure successful adoption. AI Advocate: Actively research, explore, and promote AI-powered tools and automation to drive innovative solutions, greater efficiency, and impactful marketing results. Contribute to lunch and learn series, and annual Innovation Day. MarTech Advisor: Provide expert guidance on marketing technology adoption, driving operational efficiency, and improved outcomes across marketing teams and the greater PTC commercial ecosystem. Process Innovator: Identify opportunities, evaluate solutions, and implement process enhancements aligned with our marketing operations strategy. Performance Tracker: Measure and analyze adoption KPIs, identify areas needing support, and proactively deliver tailored onboarding, training, documentation, and deep-dive sessions to drive continuous improvement. Continuous Improvement Analyst: Regularly assess performance, delivering actionable insights and recommendations to enhance outcomes. What You Bring Bachelor's degree in marketing, technology, business, or a related field. 3+ years of experience or demonstrated expertise in marketing technology, marketing operations, demand generation, or automation (B2B preferred). Genuine enthusiasm and interest in leveraging AI within marketing technology. Hands-on experience with at least two MarTech tools: 6sense, Oracle Eloqua, Salesforce, Salesloft, Knak, Smartling, Seismic, Sitecore, or Smartsheet. Excellent communication, collaboration, and interpersonal abilities. Highly curious mindset, proactive approach, and adaptability in evolving technology environments. Preferred Skills: Certifications or formal training in MarTech platforms. Familiarity with global marketing processes.

Excited to grow your career? Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow – all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible.