Key Responsibilities:
- Lead end-to-end digital marketing planning and execution.
- Develop and execute digital marketing strategies across multiple channels, including email marketing, Google Ads, LinkedIn paid campaigns, and social media marketing.
- Manage website updates, SEO optimization, and content strategy.
- Create, curate, and manage content, including blogs, articles, and marketing materials.
- Handle agencies and vendors to ensure timely execution of marketing activities.
- Drive B2B social media marketing campaigns, focusing on engagement and lead generation.
- Optimize and manage Google AdWords, SEO/SEM, and PPC campaigns.
- Utilize web analytics tools (e.g., Google Analytics) to track performance and derive insights for continuous improvement.
- Plan and monitor the company’s social media presence on platforms like LinkedIn, Facebook, and others.
- Analyze digital marketing analytics reports and provide insights to enhance strategy.
- Support additional brand promotion activities and align with overall marketing objectives.
Key Skills & Competencies:
- Expertise in Google Ads, LinkedIn Marketing, and SEO strategies.
- B2B IT, Saas, Cyber security background industry experience is preferred
- Strong knowledge of content marketing, digital advertising, and lead generation.
- Experience with web analytics tools and ad-serving platforms.
- Excellent oral and written communication skills in English.
- Strong project management and vendor coordination skills.
- Ability to analyze data and drive insights-based marketing decisions.
- Flexible and adaptable to support broader marketing initiatives.