GenNext – Marketing Planning Manager - Mumbai

Analysed the company's past 7 years' data and provided insights on which segments to retarget • Executed high-quality promotional content using Adobe Premiere Pro and Canva, boosting outreach responses by 20% • Managed a marketing budget of up to ₹11,50,000 per quarter to maximize ROI and Brand Visibility • Developed 10+ five-stage email campaigns for 2,000+ prospects, increasing open rates by 40% and response rates by 12% • Ran WhatsApp campaigns via free/paid tools, reaching 5000+ prospects, boosting engagement by 25% and lead response time • Leveraged LinkedIn Sales Navigator to target and engage 2000+ prospects, achieving 20% response rate and 20 confirmed meetings • Represented the company at two major Mumbai expos, effectively pitching products, resulting in a 50% surge in sales inquiries • Created SEO-driven content and strategic social media posts with relevant keywords and hashtags, raising engagement by 15% • Planned and optimized Google and Meta ad campaigns, increasing lead volume by 35% and CTR by 28% in 3 months • Built core digital infrastructure and designed a multi-platform digital marketing strategy, driving a 38% boost in brand search visibility and targeting a 20–25% growth in qualified inbound leads within 6 months • Devised a dual-track marketing strategy for future B2B and B2C expansion, positioning to capture an estimated 25–30% larger addressable market through direct-to-consumer e-commerce initiatives and institutional sales channels • Led a GTM strategy for Solar Hybrid Inverter, targeting Solar EPCs; drove 125+ monthly leads and 20% sales conversion through product positioning and marketing campaigns