Social Media Manager

We're looking for a talented and client-friendly Social Media Manager to take ownership of content strategy, execution, and performance for Propacity and our clients. This is a client-facing role, so you must be comfortable handling external communication, presenting ideas, and building strong relationships. You will be the bridge between the internal marketing/design team and the client, ensuring their brand vision translates into compelling and result-driven social content. Key Responsibilities Act as the primary point of contact for clients, understanding their goals, preferences, and business objectives. Build and execute social media strategies tailored to each client, aligned with broader marketing goals. Oversee content calendars, guide visual direction, and write/craft compelling posts that reflect the brand's voice. Plan and run promotional campaigns, product launches, and moment marketing activities across platforms like Instagram, LinkedIn, Facebook, and Twitter. Work closely with the design, copy, and performance marketing teams to execute content plans and deliverables on time. Track performance metrics (engagement, reach, conversions, etc.), prepare monthly reports, and present actionable insights to clients. Coordinate and optimize paid campaigns through Meta Ads, LinkedIn Ads, etc. when needed.

Propacity is one of India's fastest-growing prop-tech companies. Founded in 2021, in 3 years - Propacity has empowered over 100+ real estate developers and 5000+ brokers in 18+ cities in India - improve, evolve, and scale faster! We've built an integrated tech ecosystem that is leveraged by top real estate stakeholders (builders and brokers) to supercharge sales, simplify complex operations, get unique market insights, replace exExcelorkflows, and deliver a unique customer experience. We're a team of ex-consultants, technology, and real estate operators - with proven experience in building high-growth companies. Now in this journey, we want to build India's largest prop-tech company and are backed by India's top VCs (Good Capital, Inuka Capital) and 30+ angels - including unicorn/unicorn founders & CXOs from tech, finance, and real estate. Vision 2030: We aim to become the go-to choice for every Indian homebuyer, making real estate transactions trustworthy, easy, and seamless through Propacity-powered developers and brokers. As India's real estate market grows from $250B to a $1T economy by 2030, our mission is to organize, streamline, and bring trust to an industry where India invests their entire life savings.