ReReeti Foundation
Website:
rereeti.org
Job details:
We are seeking an experienced professional to lead a structured audience and market insight exercise for a cultural initiative in Bengaluru. The role will involve designing and executing a qualitative research programme to understand behaviours, motivations, barriers, and expectations across multiple audience groups within a defined geography. This role requires someone who can independently lead a complex insight project from design through synthesis, and translate field intelligence into clear strategic direction.
Project Duration: April - July 2026
What you will do- Lead the design and execution of an audience insight exercise within a defined geography.
- Develop the overall research framework and guide the execution of the audience and ecosystem insight exercise.
- Develop a structured understanding of the broader cultural, leisure and lifestyle landscape relevant to the initiative.
- Oversee participant recruitment to ensure strong representation and diversity within the sample.
- Engage a range of stakeholders and community groups to gather perspectives and behavioural insight.
- Conduct field based inquiry to understand how people currently engage with cultural and public life in the area.
- Identify patterns in motivations, expectations, and barriers to participation.
- Build a practical audience segmentation framework.
- Translate findings into strategic recommendations and produce a clear and structured report with actionable insights.
What you need- Around 8 - 12 years of relevant professional experience in audience research, market insights, strategy, branding, consulting or related fields.
- Demonstrated ability to lead qualitative research including interviews, group discussions and field observation, alongside ecosystem mapping, insight synthesis, and the production of clear decision grade reports.
- Strong moderation skills and comfort engaging diverse participant groups.
- Ability to analyse and synthesise qualitative data into clear frameworks and strategic recommendations.
- Ability to independently lead a project with minimal supervision.
- Familiarity with the social, cultural and lifestyle landscape of Bengaluru.
- Familiarity with the arts and culture in India.
- Proficiency in English language with excellent written and verbal communication skills.
Click on Apply to know more.