Times OOH
Website:
timesooh.in
Job details:
Responsible for accelerating the adoption and monetization of Times OOH's Programmatic DOOH media solutions by driving market development, commercial growth, strategic partnerships, and ecosystem engagement.
The role sits at the intersection of marketing, revenue generation, programmatic operations, and demand creation, with a strong focus on building market presence, increasing advertiser adoption, optimizing inventory yield, and creating scalable growth opportunities across agencies, brands, SSPs, DSPs, and the broader programmatic ecosystem.
The incumbent will act as the key bridge between the India market and global demand partners by providing market intelligence, pricing strategies, commercial inputs, and product positioning to maximize revenue opportunities across Programmatic DOOH assets.
Principal Accountabilities
- 1. Market Development & Demand/Business Generation
Key Responsibilities
- Programmatic business development and revenue generation
- Develop and execute GTM strategies for Programmatic DOOH solutions.
- Drive advertiser awareness and adoption across priority industry verticals.
- Build category-wise demand generation plans.
- Identify new market opportunities and emerging advertiser segments.
- Plan and execute industry events, roadshows, webinars and workshops.
KRA
Increase market adoption and qualified demand for Programmatic DOOH.
KPIs
- GTM campaigns launched
- Qualified leads generated
- Advertiser acquisition
- Programmatic revenue growth
- Industry events conducted
- 2. Agency & Ecosystem Development
Key Responsibilities
- Build strong relationships with Digital Agencies, DOOH Agencies, Trading Desks, DSPs and SSPs.
- Conduct agency enablement workshops and product demonstrations.
- Drive ecosystem engagement with key programmatic partners.
- Position Times OOH as the preferred Programmatic DOOH partner.
KRA
Expand agency partnerships and ecosystem adoption.
KPIs
- Active agency partnerships
- Workshops conducted
- New agencies onboarded
- Programmatic campaigns through agencies
- 3. SSP Demand Support & Market Intelligence (New Section)
Key Responsibilities
- Service SSP Demand Teams with India market intelligence.
- Provide market research, competitive analysis and advertiser insights.
- Recommend demand creation opportunities based on Indian market trends.
- Support SSP client presentations with data, case studies and commercial insights.
- Share advertiser behavior, industry trends and category performance.
KRA
Strengthen demand-side partnerships through market intelligence.
KPIs
- Market reports shared
- SSP enablement initiatives
- Demand opportunities created
- Partner satisfaction
- 4. Commercial Growth, Pricing & Yield Optimization (New Section)
Key Responsibilities
- Own Floor Pricing and CPM strategy across all Programmatic DOOH inventory.
- Optimize inventory monetisation across SSP platforms.
- Analyze fill rates, CPM trends, campaign performance and revenue yield.
- Recommend pricing revisions based on market demand and inventory performance.
- Work closely with Programmatic Operations to maximise inventory utilisation and revenue.
KRA
Maximise inventory yield and commercial performance.
KPIs
- CPM improvement
- Inventory fill rate
- Revenue per impression
- Yield optimisation
- Pricing efficiency
- 5. Product Marketing & Sales Enablement
Key Responsibilities
- Develop positioning and messaging for Programmatic DOOH offerings.
- Create sales decks, case studies and playbooks.
- Build ROI narratives for advertisers.
- Support Cross functional Sales teams with strategic pitches to win campaign.
- Develop thought leadership content.
KRA
Strengthen product positioning and improve sales effectiveness.
KPIs
- Sales collateral developed
- Pitch support
- Proposal win rate
- Sales adoption
- 6. Market Intelligence & Strategic Support
Key Responsibilities
- Monitor Programmatic DOOH trends globally.
- Track competitor pricing and product innovations.
- Identify new monetisation opportunities.
- Recommend new products and commercial models.
- Publish regular market intelligence reports.
KRA
Maintain competitive market positioning.
KPIs
- Market reports
- Competitive benchmarking
- New monetisation initiatives
- Product recommendations
Additional Responsibilities
- Own Floor Pricing & CPM governance across all Programmatic inventory.
- Monitor inventory utilisation and Yield Management metrics.
- Coordinate with Programmatic Marketing, Ad Operations and Technology teams for SSP integrations.
- Support Programmatic Head in revenue forecasting.
- Identify monetisation opportunities across premium inventory.
- Represent Times OOH at industry forums and Programmatic events.
- Work closely with Finance on pricing governance.
- Build quarterly GTM plans aligned with business priorities.
- 4. INTERACTIONS:
Internal Interaction
Marketing Team
Media agencies
Operations Team
Ad-tech platforms (SSP and DSP)
HR/ Admin Team
External Interaction
Digital publishers
Sales Team from different verticals
DOOH environments
Click on Apply to know more.