Programmatic Manager
LS Digital Group
- Location
- Navi Mumbai, Maharashtra, India
- Job type
- Full-time
Required skills
- campaign performance
- end-to-end
- GTM
- Google Analytics
- media buying
- PMP
About the role
LS Digital Group
Website:
lsdigital.com
Job details:
Key Responsibilities
- Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
- Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
- Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
- Monitor campaign performance, pacing, and budgets to achieve client KPIs.
- Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
- Analyze campaign data and provide actionable insights and recommendations.
Required Skills
- Strong hands-on experience with DV360 and programmatic media buying.
- Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
- Experience managing Display, Video, YouTube, and Performance campaigns.
- Strong knowledge of audience targeting, bidding strategies, and campaign optimization.
- Experience with conversion tracking, attribution, and performance measurement.
- Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
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