- Location
- Kolkata, West Bengal, India
- Job type
- Full-time
About the role
Website:
vedantfashions.com
Job details:
Job Role :
- Support campaign launches — planning, execution, coordination across teams
- Work on retention marketing — win-back, re-engagement, lifecycle nudges
- Build and refine customer segmentation for targeted campaigns
- Support Customer Lifecycle Management (CLM) — mapping journeys, tracking triggers, reporting performance
- Contribute to loyalty program initiatives — design inputs, communication, tracking
- Analyse campaign and customer data to find what's working and what's not
- Use AI tools daily to draft, analyse, summarise, and speed up all of the above
- Build templates/workflows that make recurring work faster next time
Who we're looking for:
- Uses ChatGPT/Claude daily for real work, can explain how they prompt and iterate
- Interest in customer marketing, retention, and lifecycle concepts
- Comfortable with numbers, spreadsheets, and campaign data
- Proactive, organized, relentless about chasing things to closure
- Comfortable with ambiguity and shifting project priorities
Preferred: Marketing background (BBA/BCOM/MBA or equivalent) recognized institute. Portfolio and sharp thinking can outweigh pedigree.
- Preferably fresh graduates directly out of campus, immediately after completing their bachelor's degree or candidates with 0 to 1 year of experience.
- Strong interest in customer marketing, retention, Customer Lifecycle Management (CLM), and loyalty programs.
- Comfortable working with data and analysis, and capable of leveraging AI tools to enhance campaign execution and streamline recurring workflows.
Click on Apply to know more.
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