Kipplo
Website:
kipplo.com
Job details:
Designation: Product Marketing Manager (SaaS)
Experience: 5 to 6 year of experience
Package: As per company norms
Location: Bangalore (HSR 6th Sector)
Work Mode: 5 Days WFO (Monday to Alternative Saturday working)
Work Timings: Day Shift (9AM to 6:15PM)
Interested Candidates Can Share CV to megha.s@kipplo.com 8971906973
Key Responsibilities:
Product Marketing:
·Develop and execute product marketing strategies to increase qualified registrations and product adoption.
·Create compelling product positioning, messaging, and value propositions for different customer segments.
Go-to-Market (GTM):
·Own GTM planning and execution for new products, features, and updates.
·Define launch strategies, messaging, pricing communication, and promotional campaigns.
Growth Marketing:
·Own initiatives to increase qualified registrations and user acquisition through organic and product-led marketing initiatives.
·Optimize visitor-to-registration and registration-to-customer conversion rates.
SEO & Programmatic SEO:
·Develop and execute comprehensive SEO strategies to drive sustainable organic growth.
·Build and scale Programmatic SEO initiatives targeting industries, job titles, technologies, locations, and use cases.
Social Media & Brand Presence:
·Own the company’s social media strategy and execution. Build brand awareness and thought leadership across relevant platforms.
Online Reputation Management:
·Monitor and manage the company’s online reputation. Encourage and manage customer reviews, testimonials, and success stories.
Competitive Intelligence:
· Monitor competitor products, positioning, messaging, pricing, SEO strategies, and marketing campaigns.
Cross-Functional Collaboration:
·Work closely with Product, Engineering, Design, Sales, and Customer Success teams.
Required Skills:
·5+ years of experience in Product Marketing, Growth Marketing, Digital Marketing, or a similar role, preferably in a B2B SaaS environment.
·Strong understanding of SEO, Technical SEO, and Programmatic SEO.
· Experience with inbound marketing and content strategy.
·Strong knowledge of user experience (UX) principles and conversion rate optimization (CRO).
·Excellent analytical and problem-solving skills with a data-driven mindset.
·Experience working with cross-functional teams.
·Strong copywriting, communication, and storytelling skills.
·Ability to manage multiple projects in a fast-paced environment. Self-driven with a strong sense of ownership and accountability.
Required Tools:
Experience with the following tools is preferred: Ahrefs, Google Search Console (GSC) Google Analytics 4 (GA4) Google Tag Manager (GTM) Microsoft Clarity or Hotjar, Looker Studio, WordPress or another modern CMS platform.
Click on Apply to know more.