IAssess Consultants LLP
Website:
iassess.in
Job details:
POSITION: Product Marketing Manager
Job Mode : Remote
Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)
We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product
marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.
Job Overview
Product Positioning & Messaging
- Develop and refine product positioning, messaging, and value propositions that resonate with target
audiences
- Create compelling product narratives that differentiate SalesIntel in competitive markets
- Conduct market research and competitive analysis to inform positioning strategies
- Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)
Go-to-Market Strategy
- Lead go-to-market planning and execution for new product launches and feature releases
- Collaborate with Product teams to understand roadmap priorities and translate technical capabilities
into market-facing benefits
- Define target customer segments, buyer personas, and ideal customer profiles
- Develop pricing and packaging strategies in partnership with Product and Revenue teams
Sales Enablement & Training
- Create sales enablement materials including battle cards, competitive positioning, objection handling
guides, and demo scripts
- Develop and maintain sales training programs on product positioning, competitive differentiation, and
customer use cases
- Partner with Sales leadership to understand pipeline challenges and create materials to address
conversion bottlenecks
- Conduct regular sales training sessions and product updates
Customer & Market Intelligence
- Gather customer insights through interviews, surveys, and feedback analysis to inform product and
marketing strategies
- Analyze market trends, competitive landscape, and customer behavior to identify opportunities
- Create buyer journey maps and understand decision-making processes
Content & Campaign Strategy
- Develop product-focused content including whitepapers, solution briefs, webinars, and thought
leadership pieces
- Collaborate with Marketing teams to create integrated campaigns that drive product awareness and
adoption
- Create product marketing assets for trade shows, conferences, and industry events
- Support customer marketing initiatives with product-specific messaging and positioning
Cross-functional Collaboration
- Work closely with Product Management to influence roadmap priorities based on market feedback
- Partner with Customer Success to understand customer adoption patterns and expansion
opportunities
- Collaborate with Marketing teams to ensure consistent messaging across all channels
- Support Revenue teams with competitive intelligence and win/loss analysis
Performance Measurement
- Define and track product marketing KPIs including message resonance, sales adoption of materials,
and pipeline influence
- Conduct win/loss analysis to understand competitive positioning effectiveness
- Measure and optimize sales enablement program impact on conversion rates and deal velocity
- Analyze customer feedback and market response to refine messaging and positioning
Required Skills & Qualifications
- 10+ years of product marketing experience, preferably in B2B SaaS
- Experience in product positioning, go-to-market strategy, and competitive analysis
- Proven track record in sales enablement and creating materials that drive revenue impact
- Experience with market research, customer interviews, and competitive intelligence
- Deep understanding of B2B sales processes and buyer journeys
Technical Skills
- Proficiency with CRM systems (Salesforce, HubSpot) and marketing automation platforms
- Strong analytical skills with experience in performance measurement and KPI tracking
- Familiarity with product management tools and methodologies
Core Competencies
- Strong written and verbal communication skills with ability to translate technical concepts into
business value
- Analytical mindset with data-driven approach to strategy development
- Excellent project management skills with ability to manage multiple product launches simultaneously
- Experience working in fast-paced, high-growth SaaS environments
- Proven ability to influence cross-functional teams without direct authority
Preferred Skills & Qualifications
- SaaS experience across SMB, Mid-Market, and Enterprise segments
- Experience with AI-powered sales and marketing tools
- Experience working with remote and globally distributed teams
- Previous experience in customer-facing roles (sales, customer success, consulting)
REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.
EMPLOYMENT TYPE: Full-Time
LOCATION: Remote
Skills: saas,marketo,marketing,product marketing,hubspot crm,saas marketing,hubspot,b2b saas,product marketing manager,gtm,go to market
Click on Apply to know more.
