Uplers
Website:
uplers.com
Job details:
Experience: 4.00 + years
Salary: Confidential (based on experience)
Shift: (GMT+05:30) Asia/Kolkata (IST)
Opportunity Type: Office ()
Placement Type: Full time Permanent Position
(*Note: This is a requirement for one of Uplers' client - ShopOS)
What do you need for this opportunity?
Must have skills required:
Product marketing manager, Lifecycle Marketing Manager, Social Media Marketing, SaaS, PLG, Product Led, Mixpanel, Amplitude, PostHog, Customer.io, Braze
ShopOS is Looking for:
Product marketing Manager & Retention
4 - 6 Years
Bangalore Office
Full-Time
About The Company
Join the Rocketship 🚀
We’re building ShopOS — AI agents powering the entire ecommerce stack. Already past PMF, we’re scaling fast and shaping the future of how online brands are built with AI. Co-founded by seasoned builders with multiple successful exits to companies like Flipkart and Polygon Labs — and backed by Binny Bansal — this isn’t just another start-up.
It’s your front-row seat to the next big shift in ecommerce.
Watch: What is ShopOS (from the founders’ lens - Click here)
About The Role
We are looking for a data-driven Product Marketing Manager (Retention & PLG) to own the user journey from the moment of signup to long-term advocacy. Your mission is to bridge the gap between "signed up" and "power user" by building high-impact lifecycle systems. You will sit at the intersection of Product, Growth, and Marketing, using data to identify friction points and deploying automated nudges, emails, and in-product experiences that drive activation, retention, and expansion. This is a highly analytical role perfect for someone who loves decoding user behavior to build "fail-proof" growth loops.
About The Role
We are looking for a data-driven Product Marketing Manager (Retention & PLG) to own the user journey from signup to long-term advocacy.
Your mission is to bridge the gap between “signed up” and “power user” by building high-impact lifecycle systems that improve activation, engagement, retention, and expansion revenue.
You will sit at the intersection of Product, Growth, and Marketing, using product analytics and behavioral insights to identify friction points and deploy automated lifecycle journeys, contextual messaging, and in-product experiences that help users unlock the product’s value quickly.
This role is perfect for someone who enjoys decoding user behavior, building growth loops, and turning product engagement into revenue expansion.
What You’ll Own
- Lifecycle & Retention Strategy
Design and execute end-to-end lifecycle journeys:
Signup → Activation → Engagement → Expansion → Paid
Build and optimize automated onboarding flows that help users reach the product’s core value faster
Create systems for feature discovery, usage nudges, and dormant user reactivation
Design expansion journeys that convert engaged users into power users and paying customers
Develop retention frameworks that improve user stickiness and long-term product engagement
- Product Analytics & User Insights
Analyze user behavior using tools like PostHog, Metabase, Mixpanel, or GA4
Identify drop-off points, activation barriers, and engagement gaps
Define and track Product Qualified Lead (PQL) signals
Identify the product’s “Aha!” moment and optimize onboarding flows to help users reach it faster
Act as the Voice of the User, feeding insights back to Product and Engineering teams
- Multi-Channel Messaging & Lifecycle Automation
Own lifecycle messaging across email, in-app nudges, product notifications, and feature announcements
Build automated lifecycle journeys using tools such as Loops, Customer.io, or similar platforms
Craft high-converting, educational messaging that simplifies complex product value
Trigger contextual messages based on user behavior, feature usage, and product events
Continuously optimize lifecycle campaigns to improve engagement and activation
- In-Product Growth & Monetization
Partner closely with Product teams to design in-product growth mechanisms
Experiment with usage-based nudges, milestone celebrations, and paywalls
Run experiments to improve Signup → Activated User conversion
Build product-led upsell opportunities through feature usage and engagement signals
Identify opportunities to increase expansion revenue from existing users
What We’re Looking For
4–6 years of experience in Product Marketing, Lifecycle Marketing, or Growth roles
Strong experience working in SaaS or PLG-driven products
Deep understanding of product analytics and user behavior analysis
Experience with analytics tools such as Mixpanel, Amplitude, PostHog, or GA4
Familiarity with lifecycle automation platforms like Customer.io, Braze, Loops, or similar tools
Strong analytical mindset with the ability to turn data into actionable growth experiments
Exceptional product messaging and writing skills
Ability to simplify complex technical features into clear user value
Experience collaborating with Product, Engineering, and Growth teams
Strong ownership mindset and ability to operate in fast-paced startup environments
KPIs You’ll Be Measured On
This role will be measured by improvements in product engagement, lifecycle efficiency, and revenue expansion.
Product Usage Metrics
Increase DAU / MAU
Increase feature adoption rates
Increase session frequency and product engagement
Lifecycle Engagement Metrics
Improve email engagement rates
Improve CTR and conversion from lifecycle messaging
Improve performance across retention cohorts and lifecycle campaigns
Activation Metrics
Increase Signup → Activated User conversion
Increase Activated Users → PQL conversion
Revenue Expansion Metrics
Increase PQL → Paid conversion
Increase expansion revenue from existing users
You’ll Thrive If You Are…
A data-driven problem solver who enjoys analyzing user behavior
Passionate about building product-led growth loops
Comfortable experimenting and iterating rapidly
Obsessed with improving user journeys and product engagement
Motivated by turning product usage into measurable revenue impact
Our Values
Extreme ownership and bias for action
Honest, high-velocity communication
Respect for craft and obsession with users
Fast, scrappy iteration over perfection
Low ego, high empathy, radical candor
What We Offer
Competitive salary and meaningful equity
Direct mentorship from founders
Ownership of a core growth and retention function
Bangalore (HSR Layout) — In-office role (No Remote)
Location
Bangalore (HSR Layout) — In-office role (No Remote)
Why Join Us?đź’ˇ
Build the growth engine of a category-defining AI company
Work directly with experienced founders
Operate at the intersection of AI, ecommerce, and product-led growth
Be part of a high-ownership, high-impact journey shaping the future of commerce
How to apply for this opportunity?
- Step 1: Click On Apply! And Register or Login on our portal.
- Step 2: Complete the Screening Form & Upload updated Resume
- Step 3: Increase your chances to get shortlisted & meet the client for the Interview!
About Uplers:
Our goal is to make hiring reliable, simple, and fast. Our role will be to help all our talents find and apply for relevant contractual onsite opportunities and progress in their career. We will support any grievances or challenges you may face during the engagement.
(Note: There are many more opportunities apart from this on the portal. Depending on the assessments you clear, you can apply for them as well).
So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today. We are waiting for you!
Click on Apply to know more.