Website:
medlobbi.com
Job details:
Company Description
At Medlobbi, we are a Direct-to-Consumer (DTC) wellness brand completely transforming how people manage their health essentials. We are replacing rigid, noisy plastic boxes with premium, fabric-based organizers. From our innovative "Gravity Drop" roll system to our clear-pocket tracking, we empower families, travelers, and chronic care patients to unroll, find, and heal without the stress.
We are looking for a strategic and creative Product Marketing Manager to join our team in Gurugram and help us scale this vision.
Why Medlobbi?
You won't just be marketing another generic product; you will be defining an entirely new category in "Organized Wellness." Joining us at this early stage means your work will have a direct, visible impact on the company’s trajectory. You will have the creative freedom to build campaigns from the ground up, shape our go-to-market playbook, and put a product that actually improves daily lives into millions of homes.
Role Description
As our PMM, you will be the bridge between our product and our customers. Day-to-day, you will:
- Lead market research initiatives to identify consumer trends and competitive gaps.
- Develop, launch, and manage end-to-end Go-to-Market (GTM) strategies for new and existing products.
- Build highly accurate customer personas to ensure our messaging hits the right emotional triggers.
- Collaborate closely with sales to provide them with the insights, tools, and positioning they need to win.
- Analyze campaign data and market signals to continuously refine our brand positioning.
What you bring (Qualifications):
Experience: Proven track record in Go-to-Market strategy, campaign planning, and execution.
Research Skills: Deep expertise in market research, consumer behavior, and competitive analysis.
Cross-Functional Fluency: Knowledge of Product Management lifecycles and the ability to enable sales teams effectively.
Communication: Exceptional copywriting, analytical, and organizational skills.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Bonus: Prior experience scaling a D2C brand or working within the consumer healthcare space is a massive advantage.
Remuneration:
Competitive and highly negotiable for the right candidate, structured thoughtfully based on your experience and current compensation
Ready to help us organize wellness? Send your resume and a brief note on why you'd be a great fit to care@medlobbi.com or apply directly through LinkedIn!
Click on Apply to know more.