Website:
genrage.com
Job details:
Company Description GENRAGE is a fashion brand focused on delivering sustainable, high-quality, and comfortable clothing. The company is committed to making everyday fashion accessible, offering naturally made and practically designed apparel to customers worldwide. GENRAGE partners with experienced manufacturers and uses premium, earth-friendly fabrics to ensure durability, comfort, and eco-conscious production. The team strives for complete customer satisfaction with every piece, aiming to create clothing that inspires confidence and joy. As “Ragers,” GENRAGE champions sustainability and long-lasting quality while keeping products affordable and inclusive.
Role Description The Product Marketing Manager is a full-time, on-site role based in Mumbai. This role is responsible for developing and executing product positioning, messaging, and go-to-market strategies for GENRAGE’s apparel collections. Day-to-day responsibilities include collaborating with product management and design teams, conducting market and consumer research, and translating insights into marketing plans and campaigns. The Product Marketing Manager will work closely with sales to enable effective product pitches, create marketing assets and content, and track performance metrics to refine strategies. The role also involves monitoring competitors, identifying new growth opportunities, and ensuring brand consistency across all channels.
Qualifications
- Strong Market Research skills, including consumer insights and competitive analysis.
- Experience in Go-to-Market Strategy and Product Marketing for consumer or fashion brands.
- Background in Product Management, with the ability to collaborate on product features and roadmaps.
- Sales collaboration skills, including sales enablement and support for product launches.
- Proven experience in fashion, retail, or consumer goods marketing is highly preferred.
- Bachelor’s degree in Marketing, Business, Fashion Management, or a related field.
- Ability to analyze data, manage multiple projects, and work cross-functionally in a fast-paced environment.
- Strong communication, presentation, and stakeholder management skills.
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