Aptus Data Labs
Website:
aptusdatalabs.com
Job details:
Job Title: Product Marketing Manager
Location: Bangalore/Hybrid/Remote
Exp- 5-8 yrs
Industry to be worked for: Pharma/Life Sciences/ Manufacturing/ Retail / Fintech / Technology
Technology knowhow - Data Engineering & Governance / AI / Cloud / Emerging Tech / Business Solutions
About the Role
We are seeking a highly strategic and execution-focused Product Marketing Manager who can bridge the gap between complex AI capabilities and real-world customer value. You will own product positioning, go-to-market strategy, and demand generation for AI-driven solutions.
This role requires someone who understands both technology (AI/ML concepts) and business impact, and can translate that into compelling narratives that drive adoption and revenue.
Key Responsibilities
1. Product Marketing & Positioning
· Define clear, differentiated positioning and messaging for AI products (e.g., GenAI, ML platforms, automation tools)
· Simplify complex AI/ML concepts into business-friendly messaging
· Create high-impact content: product decks, whitepapers, case studies, website copy
2. Product Strategy & GTM (Go-To-Market)
· Own and execute GTM strategy for AI product launches and feature releases
· Conduct market research: competitors, AI trends, customer use cases
· Identify ICP (Ideal Customer Profile), buyer personas, and key industry segments
3. Product Sales & Revenue Enablement
· Partner closely with sales teams to drive product adoption and revenue growth
· Build sales enablement tools: pitch decks, demo scripts, battle cards
· Support enterprise deals by articulating AI value propositions to clients
4. Lead Generation & Demand Generation
· Drive end-to-end campaigns for pipeline generation (digital, webinars, events, partnerships)
· Work with performance marketing teams to optimize lead funnels
· Measure and improve conversion metrics across the customer journey
5. Cross-functional Collaboration
· Work with Product, Engineering, Data Science, Sales, and Marketing teams
· Provide feedback from market and customers to influence product roadmap
· Align messaging across all customer touchpoints
Required Skills & Qualifications
· 5+ years in Product Marketing / Growth / Product Sales in SaaS or AI-based companies
· Strong understanding of AI/ML concepts (GenAI, NLP, automation, data platforms)
· Experience in GTM strategy, product launches, and demand generation
· Proven ability to work with enterprise sales teams
· Excellent storytelling, communication, and presentation skills
Preferred Qualifications
· Experience marketing Data/AI/ML platforms, SaaS products, or Business solutions
· Familiarity with tools like HubSpot, Salesforce, Google Analytics, marketing automation tools
· MBA or equivalent business/technical background
· Prior experience in revenue & growth
Why Join Us
· Work at the forefront of AI innovation (GenAI, automation, intelligent systems)
· High ownership and visibility
· Opportunity to shape the future of AI-driven products
Click on Apply to know more.