Meritto
Website:
meritto.com
Job details:
We're looking for an Associate Manager – Product Marketing to help shape product narratives, drive GTM execution, and improve product adoption through compelling storytelling and data-driven decision-making.
What you'll do
- Own product positioning and messaging across launches, feature releases, and GTM initiatives.
- Build a strong understanding of buyer personas and user personas, and craft differentiated messaging for each.
- Use customer conversations, win/loss feedback, product usage data, and market insights to continuously refine product narratives.
- Create high-quality content including product pages, sales collateral, playbooks, launch assets, and campaigns.
- Partner with Growth, Product, Sales, and Customer Success teams to drive adoption and enablement.
- Measure the impact of messaging through demand quality, performance marketing outcomes, and product adoption metrics, and iterate accordingly.
- Support webinars, certifications, and other user engagement initiatives.
What we're looking for
- 4–6 years of Product Marketing experience in a B2B SaaS company.
- Strong storytelling, writing, and content creation skills.
- Ability to translate customer insights and product data into compelling positioning.
- Comfortable working with analytics to optimize messaging and GTM performance.
- Excellent cross-functional collaboration and project management skills.
- AI-first mindset with a curiosity to experiment and improve workflows.
Preferred (not mandatory)
- Experience marketing B2B SaaS products with considered, multi-stakeholder buying cycles.
- Experience marketing to non-tech-native users such as administrators, operators, or frontline teams.
If you enjoy turning customer insights into stories that drive adoption and growth, we'd love to hear from you.
Click on Apply to know more.
