Website:
zeissvisiogen.com
Job details:
Company: ZEISS VisioGen
Location: Remote – Third-Party Payroll
Experience: 6–8 Years
Reporting To: Senior Marketing Manager
About ZEISS VisioGen
ZEISS VisioGen is ZEISS Group’s AI-powered patient engagement platform built specifically for ophthalmology practices. The platform helps eye-care providers improve patient engagement, streamline communication, and create better digital experiences across the patient journey.
We are looking for a strategic and commercially oriented Product Marketing Manager who can connect business objectives, product capabilities, customer needs, sales requirements, and marketing execution.
This is not a traditional content marketing role. We are looking for someone who can understand a business problem, conceptualize the right marketing approach, develop the strategy and messaging, and work cross-functionally to take campaigns and initiatives from concept to execution to measurement.
About the Role
As the Product Marketing Manager, you will be the bridge between Product, Sales, Marketing, and Leadership.
You will understand the business and commercial priorities, translate them into actionable marketing requirements, develop compelling product and campaign narratives, and work with internal teams and external partners to execute them in the US market.
The ideal candidate is someone who can confidently answer:
What business problem are we solving? Who are we solving it for? Why should they care? What should we say? What campaign should we build? How should Sales use it? And how do we measure whether it worked?
Key Responsibilities1. Product Marketing & Positioning
- Develop and continuously refine product positioning, messaging, value propositions, and key differentiators.
- Translate complex AI, healthcare, SaaS, and product capabilities into clear and compelling business value.
- Develop messaging frameworks for different audiences, personas, use cases, and stages of the customer journey.
- Identify and articulate customer pain points, product benefits, use cases, and reasons to believe.
- Build competitive intelligence and positioning strategies to differentiate ZEISS VisioGen in the US market.
2. Go-to-Market & Business Strategy
- Partner with Product, Sales, Commercial, and Leadership teams to understand business priorities and translate them into marketing requirements.
- Develop go-to-market strategies for new products, features, solutions, and strategic initiatives.
- Support product launches from planning and positioning through campaign execution and post-launch analysis.
- Identify opportunities to improve product adoption, customer engagement, lead generation, and pipeline contribution.
- Convert business objectives into clear marketing briefs, strategies, campaigns, and execution plans.
3. Campaign Conceptualization & Execution
- Conceptualize integrated marketing campaigns aligned with business and revenue objectives.
- Develop campaign themes, creative concepts, messaging, audience strategies, offers, and communication frameworks.
- Create detailed campaign briefs for Content, Creative, Digital, Performance Marketing, SEO, Social Media, and external agencies.
- Work closely with execution teams to ensure campaigns remain aligned with the original business objective and product positioning.
- Evaluate campaign performance and recommend improvements based on data, customer feedback, and business outcomes.
- Develop marketing programs around key customer pain points, product use cases, industry trends, and competitive opportunities.
4. Sales Enablement
- Partner closely with Sales and Business Development teams to understand customer objections, challenges, and competitive situations.
- Develop sales enablement assets including:
- Product presentations
- Sales decks
- One-pagers
- Battlecards
- FAQs
- Product brochures
- Use-case documents
- Objection-handling guides
- Customer stories and case studies
- Ensure Sales teams have the right messaging and tools to effectively communicate product value.
- Continuously incorporate feedback from Sales and customers into product messaging and marketing strategy.
5. Customer, Market & Competitive Intelligence
- Conduct ongoing market, customer, competitor, and industry research.
- Develop a strong understanding of the US ophthalmology and healthcare ecosystem.
- Identify customer needs, market trends, competitive gaps, and emerging opportunities.
- Build and maintain customer personas, ICP definitions, buyer journeys, and key use cases.
- Translate market insights into actionable recommendations for Product, Sales, and Marketing teams.
6. Content & Communications Strategy
- Provide strategic direction to Content and Creative teams rather than functioning primarily as a content writer.
- Develop messaging frameworks, campaign briefs, content themes, and communication strategies.
- Ensure consistency of product messaging across website, campaigns, sales collateral, social media, presentations, and other marketing channels.
- Lead internal communications related to product updates, launches, business initiatives, and strategic marketing programs.
- Create executive-level presentations and strategic marketing narratives for Leadership and Commercial teams.
7. Performance & Business Impact
- Define objectives and success metrics for product marketing and integrated campaigns.
- Track campaign performance, lead quality, engagement, pipeline contribution, and other relevant KPIs.
- Work with Marketing and Sales teams to understand the impact of marketing programs on business outcomes.
- Use data and insights to continuously optimize positioning, campaigns, messaging, and go-to-market strategies.
What We're Looking ForMust-Have
- 6–8 years of experience in Product Marketing, Strategic Marketing, GTM Marketing, Integrated Marketing, or a similar role.
- Strong experience working with US healthcare, MedTech, Healthcare SaaS, Digital Health, Medical Devices, or B2B healthcare technology.
- Proven ability to develop product positioning, messaging, value propositions, and go-to-market strategies.
- Demonstrated experience conceptualizing and executing integrated marketing campaigns.
- Strong understanding of B2B marketing and the ability to connect marketing activities with business and revenue objectives.
- Experience working cross-functionally with Product, Sales, Commercial, Leadership, Content, Digital, and Creative teams.
- Strong presentation, storytelling, strategic thinking, and communication skills.
- Ability to simplify complex technical or healthcare concepts into clear customer and business value.
- Strong analytical and problem-solving skills.
- Ability to independently take an ambiguous business requirement and turn it into a structured marketing strategy and execution plan.
Preferred Qualifications
- Experience marketing AI-powered healthcare, digital health, healthcare SaaS, or technology platforms.
- Experience in ophthalmology, eye care, medical devices, or healthcare technology.
- Experience launching products or major product features in the US market.
- Experience working with US healthcare providers, clinics, health systems, or healthcare technology buyers.
- Experience working with external agencies and managing multiple marketing workstreams.
- Understanding of demand generation, digital marketing, performance marketing, SEO, content marketing, and marketing analytics.
- Experience building marketing strategies for a rapidly growing technology product or startup environment.
What Success Looks Like
Within the role, you will be expected to:
- Translate business priorities into actionable marketing strategies.
- Build strong and differentiated product positioning for ZEISS VisioGen.
- Develop campaign concepts that generate meaningful engagement and business opportunities.
- Enable Sales with compelling and effective product narratives and tools.
- Bring customer and market insights back into Product and Commercial discussions.
- Improve the consistency and quality of VisioGen's messaging across channels.
- Help establish a scalable US-focused product marketing and GTM engine.
- Demonstrate measurable impact through campaign performance, lead quality, pipeline contribution, and product adoption.
The Ideal Candidate
We are looking for someone who is strategic but hands-on.
You should be comfortable sitting with a Product Manager to understand a new feature, talking to Sales about customer objections, working with Leadership to understand business priorities, developing the campaign concept, briefing the Content and Creative teams, and then reviewing campaign performance.
- If you are someone who thinks beyond "what content should we create?" and instead asks "what business problem are we trying to solve, who is the customer, what should we communicate, what campaign will move them, and how will we measure success?", this role is for you.
Click on Apply to know more.
