Intellect Design Arena Ltd
Website:
intellectdesign.com
Job details:
Location: Chennai / Mumbai
Experience: 10+ Years
About the Role
Intellect Design Arena is looking for a seasoned Product Marketing Leader to drive strategic marketing initiatives for our Capital Markets and Banking product portfolio.
We are looking for candidates with strong experience in Banking, Payments, Corporate Banking, or Capital Markets domains, combined with expertise in enterprise product marketing, go-to-market strategy, demand generation, and thought leadership.
The ideal candidate should possess strong understanding of Financial Services ecosystems and experience positioning complex banking or capital market products to enterprise clients and global financial institutions.
Key Responsibilities
- Lead Product Marketing strategy and execution for Capital Markets and Banking solutions.
- Build compelling product positioning, messaging, and differentiated value propositions.
- Drive global and regional Go-To-Market (GTM) initiatives aligned to business growth and revenue goals.
- Design and execute integrated marketing campaigns across digital, content, PR, events, and analyst channels.
- Develop sales enablement assets including pitch decks, brochures, use cases, whitepapers, thought leadership content, and battle cards.
- Partner closely with Product, Sales, Pre-Sales, and Leadership teams to support strategic pursuits and business growth.
- Drive demand generation initiatives targeting banks, financial institutions, and enterprise clients.
- Monitor market trends, competitor landscape, and regulatory developments across Banking and Capital Markets.
- Lead webinars, roundtables, analyst engagements, industry events, and digital campaigns to strengthen market visibility.
- Track campaign performance, lead conversion, and ROI metrics to optimize marketing effectiveness.
- Mentor and lead high-performing marketing teams and external marketing partners.
Required Skills & Experience
- 10+ years of Product Marketing experience within FinTech, Banking, or Capital Markets.
- Strong domain expertise in one or more of the following Capital Markets, Corporate Banking, Payments, Trade Finance, Financial Markets & Banking Products
- Strong experience in GTM strategy, product positioning, demand generation, and enterprise B2B marketing.
- Experience marketing enterprise banking or financial technology platforms.
- Strong understanding of Banking and Financial Services ecosystems is mandatory.
- Experience managing integrated campaigns across digital, content, PR, analyst relations, and events.
- Hands-on exposure to tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, etc.
- Excellent communication, storytelling, stakeholder management, and presentation skills.
- Strong analytical mindset with the ability to drive measurable business outcomes.
Why Join Intellect?
- Work on enterprise-grade Banking and Financial Technology platforms used by leading global financial institutions.
- Opportunity to shape global product positioning and GTM strategy for next-generation banking solutions.
- Collaborate with global banking leaders, product strategists, and FinTech experts.
- Be part of a high-growth organization driving the future of Digital Banking Transformation.
Interested candidates can apply directly or share their profiles for further discussion.
Click on Apply to know more.