Ashika Group
Website:
ashikagroup.com
Job details:
Role Purpose
Owns the end-to-end mutual fund experience on both mobile app and website from discovery and first SIP to long-term portfolio growth and exits. This role is responsible for turning mutual funds into a flagship wealth product for the platform, with a clean, trustworthy, and habit-forming experience across every user journey.
Key Ownership Areas
The Product Manager – Mutual Funds will directly own the following product surfaces and journeys
across mobile app and web:
• Discovery & Research — Fund discovery, categorisation, ratings, comparisons, curated collections, and New Fund Offers (NFOs)
• Transaction Journeys — Lump-sum, SIP setup, SIP modifications, step-up SIP, STP, SWP, switch, and redemption flows
• Onboarding & Mandates — MF-specific KYC, FATCA declaration, nominee registration, and bank mandate / e-NACH setup
• Goals & Portfolios — Goal-based investing, recommended baskets, and model portfolios for long- term wealth creation
• Holdings & Reporting — MF holdings, XIRR, absolute and category-relative returns, capital-gains statements, and tax-loss harvesting insights
• Partner Integrations — RTA integrations with CAMS and KFintech, exchange MF platforms (BSE
StAR MF / NSE MFSS), and AMFI data feeds
Core Responsibilities:
Cross-Platform Product Ownership
• Own the MF roadmap across mobile (iOS, Android) and web, ensuring parity where it matters and
platform-native experiences where it counts
• Define the end-to-end information architecture for mutual funds — discovery, fund detail, transaction, holdings, and reports
• Partner with design to craft a consistent visual and interaction language for fund data across
surfaces Journey Design & Conversion
• Design seamless first-SIP and first-lumpsum journeys that minimise drop-offs between intent and
execution
• Simplify complex MF concepts
• Build re-engagement journeys for SIP pause, resume, top-up, and renewal; own the full SIP
lifecycle, not just setup
• Drive discovery through curated collections, themes, ratings, and personalized recommendations
based on goals and risk profile
Partner & Regulatory Coordination
• Work with RTAs (CAMS, KFintech), exchange MF platforms (BSE StAR MF / NSE MFSS), AMCs, and
AMFI data providers for order execution and data accuracy
• Ensure compliance with SEBI MF regulations, AMFI guidelines, KYC/FATCA norms, and distributor vs RIA positioning
• Coordinate with compliance and legal teams on product disclosures, risk communication, and
scheme-document handling
Data, Reconciliation & Reporting
• Own reconciliation of MF orders, folios, units, and NAVs between the platform, RTAs, and AMCs
• Design holdings, XIRR, and capital-gains reporting that is audit-grade and easy for end-users and
CAs to consume
• Partner with data and analytics teams to surface portfolio insights — asset allocation drift, under-
performers, goal shortfalls, tax-harvesting opportunities
Engagement & Long-Term Value
• Drive SIP book growth, folio additions, and long-term AUM — not just first-transaction conversion
• Build habits around monthly reviews, annual summaries, and goal tracking to keep MF investors
engaged beyond the first SIP
• Benchmark MF experiences against leading Indian
Candidate Profile
Experience
• 4–8 years of Product Management experience, with at least 2 years in mutual funds, wealth-tech,
broking, or adjacent fintech
• Hands-on ownership of MF or SIP journeys — discovery, transaction, portfolio, or reporting — on
either mobile or web, ideally both
• Prior exposure to RTA integrations (CAMS, KFintech) and exchange MF platforms (BSE StAR MF /
NSE MFSS) strongly preferred
• Demonstrated impact on SIP setup conversion, folio growth, AUM, or long-term retention in a
comparable role
Skills & Attributes
• Strong understanding of the Indian mutual fund ecosystem — AMCs, RTAs, AMFI, SEBI
categorisation (equity / debt / hybrid / index / ETF / international), direct vs regular, and distributor
economics
• Fluency with MF concepts — NAV, AUM, expense ratio, exit load, XIRR, risk-o-meter, capital gains
(STCG / LTCG, equity vs debt, Section 112A)
• Comfort with data — SQL, analytics dashboards, funnel analysis, cohort analysis, and reconciliation logic
• Strong product sense for simplifying dense financial information into clear, trustworthy experiences
• Ability to work cross-functionally with engineering, design, compliance, ops, finance, and external
partners (AMCs, RTAs, exchanges)
• Clear written and verbal communication; able to translate
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