Abbott
Website:
abbott.com
Job details:
Desirable qualifications :
- Graduate in Science / Pharmacy.
- MBA/PGDBA in Sales and Marketing
Experience (minimum)
- Pharmaceutical product Management experience of 2 years (preferably in MNC) as brand manager
- Additional exposure of sales preferred
- Exposure to managing Key Accounts / dealing with Key Opinion Leaders
Critical attributes / qualities
- Strategic thinking
- Analytical skills
- Learning attitude
- Functional & Technical Knowledge on therapy areas owned and other therapies in the division.
- Excellent Communication Skills.
- Cross functional co-ordination.
- Demonstrates creativity, innovation and drive for results.
- Ability to influence, lead and develop team.
- Problem solving and decision making skills
- Time management and multi tasking skills
- Planning and organizing skills for short term and long term.
Brief Job Description
- Achieve top-line, market share and bottom-line targets for the brands assigned
- Analyze market conditions and forecast sales and market share.
- Independently handle brand management responsibility for allocated brands.
- Monitor ROI on brand strategies.
- Monitor competitor activities.
- Undertake feasibility analysis/ market research for new opportunities.
- Conduct research to analyze customer behavior and design strategies accordingly.
- Evaluate opportunities to increase PC for the brands.
- Develop and implement marketing strategies for brands owned to achieve desired goals.
- Effectively sell the strategies to internal customers and ensure effective implementation of designed strategies
- Ensure quality and timely delivery of inputs to field force.
- Maintain advertising budgets within targets.
- Undertake fieldwork to capture insights.
- Effective coordination with other functional areas within organization e.g. Medical, Training, Promo team, Supply Chain, Finance etc.
- Conduct CSM and other sales meetings.
Reporting Authority
Marketing Manager
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