Purplle.com
Website:
purplle.com
Job details:
About The Role
JD - Product Manager — Marketing Automation AI Pod:
We are building AI-led marketing automation systems for our Digital marketing team. The core objective is simple: use automation and intelligence to acquire users at scale, efficiently, and with high quality — with the long-term value (LTV) of these users as a core target.
You'll join as a Product Manager owning a meaningful slice of this platform end-to-end — from problem discovery through launch and adoption — working closely with the existing product team and cross-functional stakeholders across the business.
What You'll Do
- Own product for Marketing end-to-end: discovery, PRD writing, design collaboration, build oversight, launch, and adoption.
- Ground every decision in real data — you'll pull and interpret actual usage, operational, and business data to generate hypotheses, test them and then recommend a product solution to implement.
- Partner closely with engineering, design, and cross-functional business stakeholders to ship high-quality marketing products.
- Translate ambiguous, evolving business problems into clear, build-ready specifications.
- Run a disciplined, iterative delivery cadence — validate direction early, correct fast, and ship surgically once something's approved.
- Own outcomes, not just output — define what success looks like for your area against the team's core metrics (acquisition scale, efficiency, user quality, and LTV) and instrument for it.
- Build with an AI-native mindset — actively identify where AI/LLM capabilities can create outsized value for the marketing team (automation, intelligence, personalization) rather than treating AI as an add-on, and use AI tools yourself to move faster through discovery, spec-writing, prototyping, and analysis.
What We Are Looking For
- 3–6 years of product management experience, with genuine end-to-end ownership of a product area — not just feature delivery.
- Strong first-principles problem-solving — able to break down ambiguous, complex business problems into structured, solvable pieces.
- Data fluency — comfortable with SQL/analytics tools, sharp about defining the right metrics, and instinctively data-backed in decision-making.
- Excellent written and verbal communication — you can write unambiguous, build-ready specs and communicate clearly and persuasively with stakeholders at every level.
- Proven stakeholder management — able to align cross-functional teams (business, engineering, design, marketing) with competing priorities toward a shared outcome.
- Strong product sense — an eye for what makes a workflow simple and valuable for a non-technical, business-user audience.
- User empathy — genuine curiosity about the people who'll use what you build, and discipline about validating with them rather than assuming.
- Systems thinking — comfortable reasoning about platforms with multiple integrated modules, dependencies, and stakeholders rather than isolated features.
- Bias for action and ownership — you drive things forward independently, escalate the right things, and don't wait to be told.
- AI-native orientation — genuine fluency and enthusiasm for using AI tools in your own workflow, and a sharp eye for where AI can be embedded into the product itself to create value for the marketing team.
- Prior experience with platform, marketplace, marketing technology, or internal-tooling products is a strong plus.
- Exposure to marketing/ad platforms (Meta Ads, Google Ads, or similar) is a plus, though not required.
About Company
Founded in 2011, Purplle has emerged as one of India’s premier omnichannel beauty destinations, redefining the way millions shop for beauty. With 1,000+ brands, 60,000+ products, and over 7 million monthly active users, Purplle has built a powerhouse platform that seamlessly blends online and offline experiences.
Expanding its footprint in 2022, Purplle introduced 6,000+ offline touchpoints and launched 100+ stores, strengthening its presence beyond digital. Beyond hosting third-party brands, Purplle has successfully scaled its own D2C powerhouses—FACES CANADA, Good Vibes, Carmesi, Purplle, and NY Bae—offering trend-driven, high-quality beauty essentials.
What sets Purplle apart is its technology driven hyper-personalized shopping experience. By curating detailed user personas, enabling virtual makeup trials, and delivering tailored product recommendations based on personality, search intent, and purchase behavior, Purplle ensures a unique, customer-first approach.
In 2022, Purplle achieved unicorn status, becoming India’s 102nd unicorn, backed by an esteemed group of investors including ADIA, Kedaara, Premji Invest, Sequoia Capital India, JSW Ventures, Goldman Sachs, Verlinvest, Blume Ventures, and Paramark Ventures.
With a 3,000+ strong team and an unstoppable vision, Purplle is set to lead the charge in India’s booming beauty landscape, revolutionizing the way the nation experiences beauty.
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