SourcingXPress
Website:
sourcingxpress.com
Job details:
Company: VideoSDK
Website: Visit Website
LinkedIn: Visit LinkedIn
Business Type: Startup
Company Type: Product
Business Model: B2B
Funding Stage: Series A
Industry: Information Technology
Salary Range: ₹ 3-6 Lacs PA
Job Description
VideoSDK is building infrastructure for AI Agents and Voice AI. We enable developers and businesses to deploy, manage, and scale production-ready AI agents with real-time compute and orchestration. We are an early-stage, high-growth startup building a category-defining product in AI infrastructure.
We are hiring a Product-Led Growth (PLG) Lead to own our end-to-end growth and GTM motion — from positioning and brand narrative to developer adoption and scalable growth loops.
This is a high-ownership role where you will work directly with the Founder to:
- Define and refine Ideal Customer Profile (AI founders, voice AI builders, infra teams)
- Build strong product launch positioning
- Drive developer adoption and activation
- Create scalable distribution loops
- Turn product features into growth engines
- Shape VideoSDK’s brand in the AI infrastructure ecosystem
Key Responsibilities
Product Positioning, Messaging & Branding
- Refine and strengthen the product narrative (Agent Cloud / Voice Infrastructure)
- Develop clear value propositions for different ICP segments
- Own website messaging, homepage positioning, and landing page optimization
- Create compelling launch announcements and product storytelling assets
- Build and maintain brand voice and messaging guidelines
- Ensure brand consistency across website, content, email, and social channels
- Define category positioning against competing infrastructure players
Product-Led Growth & Developer Adoption
- Design and optimize onboarding and activation flows
- Improve conversion from signup → activation → retention
- Optimize documentation for clarity and conversion
- Identify and implement in-product growth loops
- Collaborate with product and engineering teams to align growth experiments
- Build developer-first acquisition strategies
Performance & Demand Generation
- Build and scale LinkedIn + X (Twitter) growth engine
- Execute founder-led content strategy
- Run paid acquisition experiments (if required)
- Design lifecycle email funnels and nurture sequences
- Continuously test, analyze, and optimize growth channels
Developer Community & Organic Growth
- Plan and execute Product Hunt launches
- Drive distribution across Dev.to, Hacker News, Reddit, and AI communities
- Lead SEO/AEO strategy for AI infrastructure and voice AI
- Coordinate technical blog strategy with engineering
- Build organic community engagement channels
Key Metrics
- Signup growth
- Activation rate improvement
- CAC efficiency
- Demo bookings
- Organic traffic growth
- Developer community engagement
- Brand positioning strength
Must Have
- 2–4 years in SaaS / AI / Developer tools marketing
- Strong understanding of Product-Led Growth (PLG)
- Knows how to market technical or infrastructure products
- Proven experience launching products or executing GTM strategies
- Strong copywriting and storytelling skills
- Experience optimizing websites and landing pages
- High ownership mindset with strong execution capability
- Comfortable working in a 0 → 1 startup environment
Good to Have
- Built organic growth loops or community-led growth
- Hands-on SEO execution experience
- Experience running paid performance experiments
- Prior early-stage startup exposure
- Experience marketing AI tools or infrastructure platforms
- Experience targeting developers as primary ICP
Education & Qualifications
- Bachelor’s degree in Marketing, Business, Engineering, Communications, or related field
- MBA (Marketing / Strategy) is a plus but not mandatory
Click on Apply to know more.