Bennett Coleman & Co. Ltd. (The Times of India)
Website:
bccl.in
Job details:
This is a strategic growth role within an IP-led monetization and platform business. The incumbent will drive concept selling, IP commercialization, and product lifecycle management across premium content, experiential platforms, and strategic partnerships.
The role requires a blend of enterprise selling capability, product thinking, IP incubation experience, and boardroom-level stakeholder management. The candidate must be comfortable operating in high-value, non-inventory, content partnership-first revenue models.
Key Responsibilities
1. Concept Selling & Strategic Partnerships
- Lead high-value concept sales for marquee IPs, brand solutions thought-leadership properties.
- Build and close multi-year, multi-layered partnerships (not transactional media deals).
- Engage CXOs, marketing heads, founders, and investor groups with solution-led proposals.
- Convert abstract IP propositions into commercially compelling partnership narratives.
- Customized & integrated monetization frameworks (content + experience + influence + access).
- Ability to work closely with editorial, marketing, events, and external stakeholders to build differentiated propositions.
2. IP Product Management & Commercialization
- Own end-to-end lifecycle of assigned IPs: ideation → sales deck → GTM → monetization.
- Build scalable products around content-led and experiential properties.
- Define positioning, value proposition, revenue stack, and partner integration layers.
- Identify whitespace opportunities for new IP incubation.
- Drive performance metrics: revenue, margin (profitability), partner retention, cross-sell potential.
3. Strategic Stakeholder Management
- Interface with internal leadership teams and cross-functional heads.
- Participate in board-ready presentations and revenue strategy reviews.
- Build long-term relationships with brand custodians, agencies, founders & policy stakeholders.
Ideal Candidate Profile
Experience
• 10–12 years of experience across:
• IP monetization
• Experiential platforms
• Enterprise partnerships
• Strategic consulting
• Media or ecosystem-led businesses
• Proven experience in concept selling vs rate-card/inventory selling.
• Demonstrated track record of building or managing scalable IP products.
• Experience working with CXO-level stakeholders.
Capability Requirements
Commercial Acumen
• Strong P&L orientation.
• Ability to structure high-value, multi-variable commercial models.
Product Thinking
• Clear understanding of product-market fit in content/IP businesses.
• Ability to define modular, repeatable revenue frameworks.
Strategic Communication
• Exceptional deck-building and narrative-shaping skills.
• Boardroom credibility and executive presence.
Execution Rigor
• Detail-oriented, delivery-focused.
• Can manage multiple IPs across timelines and partner matrices.
This is a growth architecture role operating at the intersection of content, influence, capital, and enterprise partnerships.
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