Product IP

Bennett Coleman & Co. Ltd. (The Times of India)

Website: bccl.in
Job details:

This is a strategic growth role within an IP-led monetization and platform business. The incumbent will drive concept selling, IP commercialization, and product lifecycle management across premium content, experiential platforms, and strategic partnerships.

The role requires a blend of enterprise selling capability, product thinking, IP incubation experience, and boardroom-level stakeholder management. The candidate must be comfortable operating in high-value, non-inventory, content partnership-first revenue models.

Key Responsibilities

1. Concept Selling & Strategic Partnerships

• Lead high-value concept sales for marquee IPs, brand solutions thought-leadership properties.
• Build and close multi-year, multi-layered partnerships (not transactional media deals).
• Engage CXOs, marketing heads, founders, and investor groups with solution-led proposals.
• Convert abstract IP propositions into commercially compelling partnership narratives.
• Customized & integrated monetization frameworks (content + experience + influence + access).
• Ability to work closely with editorial, marketing, events, and external stakeholders to build differentiated propositions.

2. IP Product Management & Commercialization

• Own end-to-end lifecycle of assigned IPs: ideation → sales deck → GTM → monetization.
• Build scalable products around content-led and experiential properties.
• Define positioning, value proposition, revenue stack, and partner integration layers.
• Identify whitespace opportunities for new IP incubation.
• Drive performance metrics: revenue, margin (profitability), partner retention, cross-sell potential.

3. Strategic Stakeholder Management

• Interface with internal leadership teams and cross-functional heads.
• Participate in board-ready presentations and revenue strategy reviews.
• Build long-term relationships with brand custodians, agencies, founders & policy stakeholders.

Ideal Candidate Profile

Experience

• 10–12 years of experience across:

• IP monetization

• Experiential platforms

• Enterprise partnerships

• Strategic consulting

• Media or ecosystem-led businesses

• Proven experience in concept selling vs rate-card/inventory selling.

• Demonstrated track record of building or managing scalable IP products.

• Experience working with CXO-level stakeholders.

Capability Requirements

Commercial Acumen

• Strong P&L orientation.

• Ability to structure high-value, multi-variable commercial models.

Product Thinking

• Clear understanding of product-market fit in content/IP businesses.

• Ability to define modular, repeatable revenue frameworks.

Strategic Communication

• Exceptional deck-building and narrative-shaping skills.

• Boardroom credibility and executive presence.

Execution Rigor

• Detail-oriented, delivery-focused.

• Can manage multiple IPs across timelines and partner matrices.

This is a growth architecture role operating at the intersection of content, influence, capital, and enterprise partnerships.

Click on Apply to know more.