Collegedunia
Website:
collegedunia.com
Job details:
We are looking for:
We are looking for a detail-oriented and data-driven Product Analyst to join our team. The ideal candidate will work
closely with Product, Engineering, and Growth teams to analyze user behavior, improve product performance, and
drive data-backed decisions for our exam preparation platform.
Responsibilities and Duties:
Defining Metrics:
Collaborate with Product, Engineering, and Growth teams to define and track KPIs and performance
metrics for exam-related products including exam details, test prep materials, mock tests, and results.
User Behavior Analysis:
Use tools like GA4, Mixpanel/Amplitude, SQL, etc., to analyze user behavior across web and mobile
platforms. Focus on student journeys, session duration, interactions with mock exams, conversion rates,
and exam result tracking.
A/B Testing & Experimentation:
Conduct A/B testing on various product features (e.g., exam info pages, mock tests, notifications) and
interpret results to drive product improvements.
Product Optimization:
Identify and resolve product bottlenecks affecting user experience such as form filling, search functionality,
and mock exam navigation to improve engagement and conversion rates.
Competitive Analysis:
Perform bench-marking for the exam preparation industry. Analyze competitors.
etc., and provide insights for strategic direction.
Feature Prioritization:
Work with cross-functional teams to support hypothesis building and use data insights to prioritize new
features (e.g., AI-based recommendations, personalized exam schedules) to enhance user engagement.
Our Wish List Your Skills:
B.Tech or equivalent degree
Strong analytical and problem-solving skills
Hands-on experience with analytic s tools
Basic understanding of A/B testing and product metrics
Good communication and stakeholder management skills
Interest in Ed-Tech or exam preparation domain is a plus.
Other Job Details
Work Timings: 9:30 AM to 6:30 PM
Work Mode: Work from Office
Click on Apply to know more.