Brand Expression Designer – Digital Commerce & Social

Job Location

CINCINNATI GENERAL OFFICES

Job Description

This role is a chance to shape how iconic brands show up in culture, in feeds, on digital shelves, and at the exact moment consumers decide to click, scroll, or buy. As a Brand Expression Designer focused on digital commerce and social, you’ll be a hands‑on creative who brings brand stories to life through bold visuals, sharp craft, and platform‑native thinking. You’ll design content that doesn’t just look good – it performs, connects, and moves people. You’ll work inside a fast‑moving, in‑house design studio that operates with startup energy and agency‑level ambition, backed by the scale, reach, and purpose of P&G brands used by millions every day. If you’re socially fluent, creatively restless, obsessed with craft, and excited by the idea of seeing your work live everywhere – this role is for you.

What You’ll Do

• Create scroll‑stopping brand expression across social, paid media, and digital commerce platforms (Amazon, Walmart, Target, TikTok, Instagram, YouTube, and beyond).
• Design platform‑native content (static, simple motion, short‑form video, and digital shelf assets) optimized for how people actually behave online.
• Translate brand strategy, product benefits, and cultural moments into clear, compelling visual ideas.
• Work quickly and iteratively, responding to briefs, trends, and performance insights with speed and creativity.
• Maintain and elevate brand consistency while pushing visual systems forward in fresh, modern ways.
• Collaborate closely with cross-functional partners who hold significant knowledge in performance marketing, data, design strategy, media, among others.
• Use AI‑powered tools (Adobe Firefly and beyond) to accelerate ideation, iteration, and execution – AI is part of the workflow, not a side project.
• Iterate work based on feedback, testing, and performance signals to continuously improve impact.

• Own your work from concept through final delivery, with pride in craft and attention to detail.

What Makes This Role Different

• High visibility, real impact: Your work goes live fast and reaches millions.
• Culture‑forward: We design for real people, real feeds, and real behaviors – not hypothetical decks.
• Creative ownership: You’re trusted to make, experiment, and evolve ideas.
• Modern tools + mindset: sprints, AI, rapid prototyping, and new experiments are encouraged.
• Volume & variety: Multiple brands, platforms, and creative challenges (you’ll never be bored!).
• A place to grow: Learn from senior creatives, expand your skillset, and build a portfolio that actually reflects how brands win today.

Job Qualifications

Required:

• Bachelor’s Degree in Graphic Design or related creative field
• A design portfolio that demonstrates exceptional design fundamentals (typography, layout, color, composition, visual hierarchy) across various touchpoints, including digital/social. *Please upload with application when applying*
• Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator; motion tools are a plus) and familiarity with Figma.
• A social‑native mindset — you understand trends, formats, and why things work in feeds.
• Curiosity, learning agility, and openness to experimenting with AI‑powered creative tools.
• Ability to manage multiple projects, move fast, and stay organized without losing craft.
• A collaborative, positive energy — you like making things together and making them better.

Preferred:

• Experience with motion, simple animation, or short‑form video.

Compensation for roles at P&G varies depending on a wide array of equal opportunity factors including but not limited to the specific office location, role, degree/credentials, relevant skills, and level of experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Our company is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

P&G participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000148709

Job Segmentation

Entry Level

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year

Manufactures and sells diverse consumer packaged goods globally.