eClerx
Website:
eclerx.com
Job details:
Job Description
The ideal candidate must possess strong expertise in advanced analytics and strategic thinking to drive marketing ROI, customer insights, and business growth.
This role focuses on leveraging predictive analytics, automation, and data science techniques to optimize marketing performance and influence strategic decision-making.
Groomed and collaborated with multiple BAs in team
Responsibilities
Funnel Optimization & Campaign Performance:
- Analyze and optimize full-funnel performance, collaborating with sales and regional teams to improve down-funnel conversion metrics.
- Measure campaign effectiveness across traffic, engagement, conversion, revenue, and ROI.
- Break down performance by channel, region, product, and customer segment to identify granular growth drivers.
Actionable Intelligence & Predictive Insights:
- Transition reporting from descriptive to prescriptive by utilizing predictive modeling and automated anomaly detection.
- Establish automated alerts to notify stakeholders when performance deviates from benchmarks.
- Proactively surface risks, opportunities, and performance drivers to influence strategic growth.
Sales & Marketing Interlock:
- Validate and refine attribution models to accurately measure marketing’s contribution to the pipeline.
- Define success metrics and lead lifecycle performance tracking, specifically focusing on pipeline stage conversion rates.
- Partner with Marketing Ops, Data Ops, and Sales Ops to ensure data consistency and accuracy across the lead-to-sales journey.
Speed-to-Decision & Enablement:
- Reduce the time from data collection to insight through AI automation and streamlined reporting frameworks.
- Translate complex data sets into clear, concise narratives and executive-level recommendations.
- Support annual planning, forecasting, and goal-setting for global marketing initiatives.
Qualifications
Proficiency in SQL and data visualization tools ( DOMO, Tableau, Power BI, or Looker). Experience with Python/R for predictive modeling is a plus.
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