About the Role
We are seeking a dynamic and detail-oriented Pre-Sales Marketing Executive/ Analyst to support lead generation, client engagement, and business development initiatives. The ideal candidate will bridge the gap between marketing and sales by identifying potential opportunities, nurturing prospects, preparing proposals and presentations, and ensuring a seamless customer journey from inquiry to conversion.
Key Responsibilities
Demand Generation & Lead Management
Plan and execute B2B lead generation campaigns across multiple channels.
Build and maintain lead databases for targeted marketing initiatives.
Collaborate with sales teams to optimise lead nurturing and handoff processes.
Pre-Sales Support
Understand client requirements and coordinate with internal teams to develop tailored solutions.
Prepare compelling presentations, proposals, case studies, and pitch documents.
Assist the sales team in responding to RFPs, RFQs, and client inquiries.
Marketing Coordination
Support marketing campaigns aimed at lead generation and customer acquisition.
Collaborate with the marketing team to create sales enablement materials.
Assist in organising webinars, exhibitions, trade shows and networking events.
Market Research & Analysis
Conduct competitor analysis and market intelligence research.
Track industry trends and customer needs to identify new business opportunities.
Campaign Management
Manage end-to-end marketing campaigns along with the team, including planning, execution, tracking and reporting.
Support ABM (Account-Based Marketing) and targeted outreach initiatives.
Compliance & Vendor Coordination
Ensure marketing activities comply with data privacy and compliance regulations.
Maintain knowledge of DPDPA, CCPA, GDPR, consent management, and customer data governance practices.
Coordinate with external vendors, agencies, and technology partners to support marketing initiatives.
Required Skills & Qualifications
Must-Have Skills
2 – 4 years of experience in pre-sales, marketing, lead generation or business development.
Proficiency in MS Office (PowerPoint, Excel, Word) and CRM platforms.
Strong understanding of B2B marketing and lead generation.
Experience managing email marketing and sales outreach campaigns.
Excellent verbal and written communication skills.
Strong presentation and interpersonal abilities.
Key Competencies
Analytical thinking
Attention to detail
Project and campaign management
Cross-functional collaboration
Communication and stakeholder management
Problem-solving and decision-making