myntra
Website:
myntra.com
Job details:
About The Company
Who are we?
Myntra is India’s leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we’ve always believed in disrupting the ordinary.
We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that empowers each one of us to pave our own way. We’re bold in our thinking, agile in our execution, and collaborative in spirit.
Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.
We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.
From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us.
Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams with the right tools, space, and opportunities.
Position: Principal Associate – Research & Insights
Location: Myntra
About the Team The Research & Insights team at Myntra is responsible for all consumer research and insights across functions. The team partners with Marketing, Category, Product, and Strategy to solve business questions through consumer research and analytics.
Role Overview The Senior Manager will lead qualitative and quantitative research studies (primarily qualitative) and collaborate with cross-functional stakeholders. The role requires guiding marketing decisions through structured storytelling and actionable insights.
Key Responsibilities
- Lead complex research projects with accountability, ownership, and timely delivery.
- Manage end-to-end design and execution of multiple research projects, from problem definition to actionable insights.
- Apply structured problem-solving and appropriate tools/techniques to deliver meaningful solutions.
- Ensure robustness of market research initiatives to predict consumer behavior and market trends within budget.
- Integrate syndicated/secondary data with consumer findings to craft compelling narratives.
- Communicate insights to stakeholders and leadership in a structured, data-driven manner to influence decisions.
- Develop and maintain relationships with external research vendors; onboard new partners to strengthen the ecosystem.
Qualifications & Experience
- 5–7 years of experience in consumer research and insights, ideally across both agency and client-side roles.
- Post-graduate degree in Marketing, Statistics, or Engineering.
- Strong knowledge of research methodologies and techniques.
- Excellent communication and writing skills; ability to articulate insights clearly.
- Proficiency in creating visually appealing project decks with charts, tables, and compelling storylines.
- Strong analytical and problem-solving skills; attention to detail and ability to view problems from multiple perspectives.
- Ability to distill insights from data and present them effectively.
- Experience working in fast-paced, high-stress environments with sound judgment.
- Capability to manage multiple projects simultaneously in an organized manner.
- Experience collaborating across functions and levels, including senior stakeholders.
- Self-motivated, driven, and able to perform with minimal guidance while being a team player.
- Familiarity with the fashion commerce industry is preferred.
Required Skills
consumer insights, consumer research, qualitative research
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