IAssess Consultants LLP
Website:
iassess.in
Job details:
Job Description: Head ? Pre-Sales Location: ChennaiExperience: 12?15 years Reporting To: Head ? Sales & Marketing Role Objective - lead and scale the pre-sales engine to drive qualified lead generation, conversion readiness, and seamless handover to sales ? ensuring speed, quality, and consistency in customer engagement across all projects. Key Responsibilities
- Lead Management & Conversion Engine Own end-to-end lead lifecycle (inbound, outbound, digital, channel partners) Design and optimize lead qualification frameworks Ensure speed-to-lead and response SLAs are met consistently Drive lead-to-site visit and site visit-to-booking conversion improvement
- Pre-Sales Operations & Process Excellence Build and standardize pre-sales SOPs, scripts, and workflows Establish call quality frameworks and audit mechanisms Drive CRM discipline, data hygiene, and funnel visibility Ensure zero leakage across the funnel
- Team Leadership & Capability Building Lead, hire, and scale high-performing pre-sales teams Set daily/weekly targets and performance metrics Coach team on objection handling, product pitch, and closure readiness Drive a performance culture (not activity-based, outcome-based)
- Marketing Alignment & Campaign Effectiveness Work closely with marketing to improve lead quality Provide real-time feedback on campaign performance Influence targeting, messaging, and channel mix
- Customer Experience & Engagement Ensure consistent and high-quality first interaction experience Design structured follow-up journeys Minimize lead drop-offs and improve customer responsiveness
- Analytics & Reporting Track and report: Lead source effectiveness Conversion ratios (stage-wise) Cost per qualified lead Build predictive insights for demand and conversion trends Key Metrics (KPIs) Lead-to-site visit conversion % Site visit-to-booking conversion % Speed-to-lead (TAT) Lead aging & follow-up adherence Cost per qualified lead CRM data accuracy % Team productivity (per executive) Must-Have: 12?15 years in real estate pre-sales / inside sales Strong exposure to residential projects (apartments/villas/plots) Proven track record of handling high-volume lead funnels Hands-on experience with CRM systems (Salesforce, Zoho, etc.) Strong team handling (10?30 members) Good-to-Have: Experience in digital-first lead environments Exposure to channel partner ecosystems Analytical mindset with data-driven decision making
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