Nirogam.com
Website:
nirogam.com
Job details:
Job Title: Senior PR + Community + Outreach role
Location: Hybrid
Type: Full-Time
At Nirogam, we’ve spent over two decades bringing Ayurveda to modern homes across 40+ countries.
But the way people discover Ayurveda has fundamentally changed.
Today, trust isn’t built only through ads or websites.
It’s built through:
- Credible media stories
- Thoughtful conversations
- Strong community presence
- Respected personal voices
People don’t just Google anymore — they ask:
Podcasts • Reddit • Journalists • Founders • AI platforms
And when they ask about Ayurveda, we want the answer to be clear, credible, and human.
That voice is Puneet Aggarwal — through platforms like A for Ayurveda and ThatAyurvedaGuy.
To scale this voice with consistency and credibility, we are building an in-house PR & Outreach role (not an agency dependency).
🎯 Role OverviewAs Senior PR & Community Outreach, you will own how the founder’s voice shows up across media, communities, and corporate ecosystems.
This is a high-ownership role where you will:
- Shape public narratives
- Build and leverage media relationships
- Represent a founder-led voice with maturity and clarity
You will work directly with the Founder — with the autonomy to execute and drive outcomes.
🚀 What You’ll Do1. PR & Media Outreach
Build and nurture relationships with journalists, editors, and podcast hosts
Pitch:
- Founder interviews
- Thought leadership stories
- Opinion pieces
Secure consistent:
- Media coverage
- Podcast features
- Guest articles
Track outcomes and improve outreach quality
- 2. Podcast & Thought Leadership GrowthIdentify relevant podcasts & platforms
- Pitch and secure speaking opportunities
- Build consistent presence in founder-led conversations
- 3. Community Presence (Reddit + Beyond)
Participate in relevant communities around:
- Ayurveda
- Wellness
- Health
- Founder journeys
Build credibility through insight (not promotion)
Monitor trends, sentiment, and conversations
4. Corporate & Strategic Outreach
Connect with:
- HR & wellness leaders
- Corporates
- Event organizers
Unlock opportunities for:
- Talks & panels
- Corporate wellness collaborations
- Strategic partnerships
5. Founder Voice Execution
Write and refine:
- Media pitches
- Outreach emails
- Community responses
Ensure communication is:
- Thoughtful
- Credible
- Non-salesy
Work independently while staying aligned with the Founder
🧠 Who This Role Is For
- 4–8 years in PR / communications / outreach
- Strong writing + pitching ability
- Someone who can execute, not just plan
- Comfortable working directly with a founder
- Curious about Ayurveda / wellness / human behavior
💡 Bonus (Good to Have)Experience with podcasts / media outreach
- Exposure to communities like Reddit
- Worked with founder-led brands
💰 Compensation ₹50,000 – ₹65,000 per month
(Depends on execution ability, not just experience)
⚡ Why This Role is Different
- No agency delays
- Direct founder access
- Real ownership
- Visible impact in 60–90 days
Click on Apply to know more.