Indian Holiday Pvt Ltd
Website:
indianholiday.com
Job details:
We own and manage two large travel portals selling online holiday packages to domestic and international tourists. Over the years, our websites have enjoyed leadership positions in the domestic and international holiday booking segment through organic traffic from search engines. The websites have extensive destination-based & a blog that is updated regularly by our existing team of Content writers, SEOs & Web development team.
We are stepping up our internet marketing efforts and looking to expand our current team of PPC specialists since the travel business has resumed following the pandemic. You'll be expected to perform quality PPC upgrades for the areas you've been given, as well as contribute to the expansion of the website's current online presence.
Roles and Responsibilities
- PPC Campaign & Strategy Management: Create, manage, and optimize PPC campaigns across various platforms, with a primary focus on Google.
- Keyword Research: Conduct comprehensive keyword research to identify high-performing keywords and optimize campaign performance.
- Ad Creation: With the help of the team develop compelling ad copy, creative assets, and landing pages that drive user engagement and conversions.
- Budget Management: Monitor and adjust advertising budgets to ensure maximum ROI and cost efficiency.
- Performance Analysis: Regularly analyze campaign performance, identify areas for improvement, and implement strategies to achieve KPIs.
- Competitor Analysis: Keep up-to-date with industry trends and competitive landscape to maintain a competitive edge.
- Reporting: Prepare and present performance reports to clients, highlighting key metrics, achievements, and recommendations for improvements.
Candidate Profile
- 3 – 6 years experience on PPC on Google Adwords, Facebook & Instagram.
- Experience in data analysis and reporting.
- Knowledge of SEO and digital marketing concepts.
- Working knowledge of analytics tools (GA4, Keyword planner, Semrush etc.)
- Excellent communication skills written and verbal in English language.
- Experience in the travel industry will be an added advantage
Note: We are looking for candidates who have a strong grasp of creating and optimizing PPC strategies to drive successful campaigns.
Click on Apply to know more.